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Critique a Marketing Research proposal and write a new proposal research paper/ essay on a Qualitative Analysis of Trojan Brand Belief Dynamics New Product &Marketing Strategy Study that includes, background, study objectives research procedure, dynamic belief, design and population and sample, data collection and analysis, calendar, investment, quantitative phase and monitoring … Also Answer this questions: What is the problem to be explored? Is the problem well defined? Why do you say that? Does the problem as described, address a marketing failure to meet objectives OR, an opportunity? Why do you say that? What symptoms of the problem are addressed? What are the specific research objectives? Discuss whether they are precise, detailed, clear and operational. Can the objective(s) be improved? If “Yes” rewrite them so they are. Are the Objectives closely related to the Problem? Why/Why not? What construct is to be measured? What population is the target of the study? What unit of measurement is to be employed? Is an action standard indicated? What is that standard? Are they stated clearly and explicitly? Basis the problem and the research objectives, is this a situation where marketing research can provide information leading to a solution? Why do you say that? Are the research procedures appropriate? Are the research methods described in sufficient detail? How and where would you elaborate the Research Procedures section? Why? Why may it be counter-productive to be too detailed? Is the time line and proposed budget sufficiently detailed? Why do you say that? How either or both could, be improved? Rewrite the proposal element(s) you consider to be less than adequate
Discuss the concept of switching costs and the role of data related to switching costs. Provide an example related to your discussion.
Which of the following is not true regarding kaizen? Kaizen requires substantial investment to fund cutting-edge innovation Kaizen is different that reeingineering.
What are three different methods that search engines use in ranking the Search Engine Results Page (SERP)? Describe the difference between semantic and recommendation search engines and give an example of each.
Discuss the Competitive forces model with reference to what you know about the U.S. beer industry. What does the model tell you about the level of competition in the industry?
CLB Printing Company Inc. ended its year ending December 31, 2014 with net income of $300,000 before taxes. The company's financial statement depreciation expense was $225,000. Its tax depreciation (MACRS) is 250,000. The company paid a fine of 25,00..
Johnson Office Equipment produces two types of desks, standard and deluxe. Deluxe desks have oak tops and more-expensive hardware and require additional time for finishing and polishing. What is the objective function? What are the equations for the ..
Discuss the possibility of a fraud hotline as part of your program. How can a hotline be implemented as a tool for preventing and detecting fraud? Provide an overview of steps that you would take for a successful implementation if the corporation ..
Sales of quilt covers at Bud Banis’s department store in Carbondale over the past year are shown below. Management prepared a forecast using a combination of exponential smoothing and its collective judgment for the 4 months (March, April, May, and J..
What is the role of Information Systems in preventing fraud or unethical behavior in a company? Discuss If a company’s manufacturing system increased production based on the fraudulent sales in the previous quarter! Can the computer system provide tr..
supplier selection is now a global concern with competition coming from countries all over the world. circumstances
Think of a situation (personal or hypothetical) where a newcomer came into a well-established group. How did the newcomer affect the task and social dimensions of the group? Was the acceptance into the group a smooth process?
An automobile brake supplier receives an average of 1,000 orders per week. An average of 500 orders are waiting to be processed.
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