Critics review-the myth of the ethical consumer

Assignment Help Marketing Management
Reference no: EM13735413

Article: The Myth of the Ethical Consumer by Marylyn Carrigan and Ahmad Attalla.

Students are to conduct an academic Critics review on the article. No country must be cited since it is an academic review. A good quality research work (Freeberg, 2014) will require:

1. Evidence of wide & relevant (and correctly, cited and referenced) reading, research, and application of theories to the answers

2. Presentation of a balanced and well considered argument;

3. Originality; Knowledge and understanding of key concepts; Analysis and level of argument,

4. Good use of appropriate frameworks, theory or models;

5. Questions outlined above are answered clearly and precisely with detail and/or examples to support each point appropriately

6. The main issue and purpose are clearly stated

7. A clear connection between the information used and the author's main issue is drawn. The author's use of information is made clear

8. The concepts being used are made clear

9. The implications actually follow from the conclusions, or any fallacies in the author's reasoning about the implications are clearly described

10. The point of view and the author's assumptions are clearly stated. The assumptions described are all inclusive. In other words, the student writer has clearly and completely stated all the assumptions on which the author has based his reasoning.

11. The importance of the issue is clearly stated and well thought through, and supported with implications, which accurately follow from conclusions.

12. Problems regarding the author's reasoning are clearly and accurately stated. All potential problems with the author's reasoning are included

13. Opposing points of view are accurately included

14. A logical conclusion fitting the arguments presented and,

15. Demonstration of a clear and concise writing style.

Reference no: EM13735413

Questions Cloud

Briefly explain the theory of reciprocal demand : Briefly explain the theory of reciprocal demand. How does it provide a meaningful explanation of the international term of trade?
Prepare a columnar condensed income statement : Prepare an incremental analysis concerning the possible discontinuance - Prepare a columnar condensed income statement for Panda Corporation, assuming Division IV is eliminated - quality of decision making is to an organisation
About wage rates before and after trade in two countries : Home and Foreign are two identical countries except that people in Home work twice as hard of those in Foreign. Each has two industries (Steel and Shoe industries), where steel production is capital intensive and shoe production is labor intensive. U..
Compare facts about each of the three countries : For this Assignment, conduct research on the United States and two other countries' cultures. Compare facts about each of the three countries
Critics review-the myth of the ethical consumer : Critics review-The Myth of the Ethical Consumer, Students are to conduct an academic Critics review on the article. No country must be cited since it is an academic review. A good quality research work (Freeberg, 2014) will require
Globalization of business operations : Due to the globalization of business operations, management teams have become very serious in retaining and promoting the right person for overseas positions. You have just been told to hire a new manager for your company's Scandinavian division. ..
Discuss what strategic philanthropy is beneficial : Research, define, and discuss what strategic philanthropy is and why it is beneficial to organizations, as well as give one example. 2-3 pages
Resolving ethical business challenges : Read "Resolving Ethical Business Challenges", and then address the following points. Support your response with evidence from the text.
For the total variable cost and marginal cost : For the total variable cost (TVC), draw a positive total fixed cost (TFC) and total cost (TC) curves. Then derive the associated marginal cost (MC), average total cost (ATC), average variable (AVC) and average fixed cost (AFC) curves. Be sure to capt..

Reviews

Write a Review

Marketing Management Questions & Answers

  Role of research in product development and management

Role of research in product development and management

  Questiona the management appointed to launch the new

questiona the management appointed to launch the new lsquodhabas in india have imperfect marketing knowledge. explain

  Explain p&g''s retail stores

Explain P&G's retail stores it is also trying to divest itself of poorly performing acquisitions

  Explain b2b or b2c technology applications

Explain B2B or B2C Technology Applications and the purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability

  Question one 1 love and pursuit of wisdom by intellectual

question one 1. love and pursuit of wisdom by intellectual means and moral self-discipline.2. investigation of the

  From the e-activity suggest one way the company you

e-activityuse the internet to research a large corporation headquartered in maryland with a focus on its current level

  Basic concept of a marketing strategy

Briefly explain your understanding of the basic concept of a marketing strategy to your colleagues in 2-3 sentences

  Explain ethical consideration for ebusiness website

Explain Ethical consideration for eBusiness website and discuss organizational ethical processes as well as regulatory and legal rulings that might affect consumer trust when using an eBusiness Web site

  Create the executive summary portion

Create the Executive Summary portion of the Marketing Communications Plan using the business and information presented in the Case Study along with all of the previous submissions

  Bringing a new kind of hamburger to its stores

Suppose McDonald's® was considering bringing a new kind of hamburger to its stores.

  Critically examine the scope of marketing analysis

Critically examine the scope of Marketing Analysis that a company needs to undertake in the development of a Marketing Strategy (b) The effectiveness of a Marketing Plan is dependent on segmenting, targeting, differentiation and positioning proce..

  Explain business proposal- triangle solution

Explain Business Proposal- Triangle Solution and I need help with the following regarding Triangle Solution

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd