Critics charge that high advertising and promotion costs

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Reference no: EM131791717

1) Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________.

A) provides essential psychological benefits about products

B) adds value by giving consumers product information

C) generates tax breaks for small businesses

D) applies a functional value to the product

E) lowers prices by increasing competition

2) A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of ________.

A) deceptive advertising

B) redlining

C) excessive markup

D) high-pressure selling

E) shoddy manufacturing

Reference no: EM131791717

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