Reference no: EM132915004

Case Study: 1

The ability to come up with business idea can be transformed into a viable business where ideas supported by feasibility and a business plan can be sold to interested investors firms, and interested parties for a lump sum or a management contractor, are as agreed business ideas, if introduce at the right time, when demand for search service are a product introduced by the ideas is expected to surge, can lead to a very profitable business. Business ideas are always available through different sources; however, it's the application applied on this ideas, and timing makes all the different in failure or successes. After discussing some good business ideas, Babu and Hari have decided that their best option is to open a small cafe. They believe that their background and experience in the hospitality industry will help them to succeed. Hari is keen to start up the business straight away and has already found what he things is a good location. How where, Babu is not sure and won to spend more time researching the market before they commit to anything. Babu can see the benefit in being fully prepared before infesting time and money in to starting the business.

Questions:

(i) Explain why you think Babu and Hari should conduct market research before starting their business. What could they find out by researching their Market?  (Word- limit: Five Hundred)

(ii) Describe some methods that Babu and Hari could use to learn more about the potential customers, competitors and business locations. (Word- limit: Five Hundred)

Case Study: 2

Durai joined in organization for a fortnight and he had conversation with Raj. Durai was hired as company counselor; felt that he was fed up with Raj's team of non-performa. There had been two major merger and the responsibilities had increased somewhat. When Durai went to meet Shankar Jha, the bright star who had joined six months back, he has reported absent and seemed to be suffering from tension and angina pain. The band III executive was also being with company for 5-15 years and yet had not been able to make to band II position. They were laid back, extremely, critical and yet surprisingly not moving. Raj is also making some structural changes suggested by Vasthu expert to nullify the evil spirits. The company had a great infrastructure, attractive compensation packages and yet the place reeked of apathy. It was like a stagnant pool of best talent. Was it possible to undertake operation cleanup.

Questions:

(i) Critically formulate research problem and objective. (Word- limit: Five Hundred)

(ii) Suggest a theoretical framework and develop a working hypothesis for this study. (Word- limit: Five Hundred)