Critically examine the strategies utilized by them

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On June 02, 2007, Guy Laliberte (Laliberte), CEO and founder of Canada-based circus company Cirque du Soleil (Cirque) received 2007 'Ernst and Young Entrepreneur of the Year award. The award was given to entrepreneurs, who with their vision, achievement and leadership, provided inspiration to the corporate world. Commending Laliberte for the work he had done at Cirque, Joseph Schoendorf, and Chairman of the judging panel, said, "Guy has changed the face of entertainment and had a huge global impact. The shows that Cirque du Soleil creates and performs have brought joy to millions. All of this year's entrepreneurs were exceptional, but Guy's commitment to his artistic vision and the passion he has for his work were what swayed the judges in his favor." Cirque was founded in 1983. Since its first performance, the company strove to be different from other circuses, by constantly coming up with innovations. All of this year's entrepreneurs were exceptional, but Guy's commitment to his artistic vision and the passion he has for his work were what swayed the judges in his favor." Cirque was founded in 1983. Since its first performance, the company strove to be different from other circuses, by constantly coming up with innovations.

If we consider Cirque de Soleil as an industry leader, critically examine the strategies utilized by them.

Reference no: EM132557616

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