Critically evaluated the e-commerce strategy

Reference no: EM132205695 , Length: word count:2000

CASE STUDY

A local retail business selling products to age group of 16 - 30 years is thinking of going online and developing an e-Commerce strategy. They require some advice as to how other organisations use e-Commerce so that they can make an informed decision.

They need you to describe the technologies required for an e-commerce system and to explain to them:

- the impact of e-Commerce on an organisation
- the risks of e-Commerce on an organisation
- any regulations governing e-Commerce
- the social implications of e-Commerce on society
The business would like you to plan an e-Commerce strategy for them.

ASSESSMENT REQUIREMENTS

Task 1: E-commerce?

You must research how at least 3 different types of organisations (e.g. retail, entertainment, service, education) use e-Commerce and feedback to the client on the:
- technologies required to support an e-Commerce system
- impact of introducing an e-Commerce system
- potential risks to an organisation of using an e-Commerce system
- different regulations that govern e-Commerce
- social implications of e-Commerce on society This could be evidenced as a report.

Task 2: Planning E-commerce Strategy

You need to create an e-Commerce strategy for the retail business to include the core considerations for structure, hosting and advertising.

This could be evidenced as a report.

ASEESEEMENT OBJECTIVES:

This assessment is designed to assess students' ability to:

• Produce a concise critique of academic literature
• Demonstrate systematic understanding of the core concepts of business models and critical awareness of factors which give rise to the need for a more strategic approach to the models
• Conduct a critical appraisal of the organizational examples in relation to their business environment and apply the strategic concepts (tools and techniques) towards developing and formulating in-depth analysis of situations that will generate effective internet decisions and strategies
• Apply a disciplined approach to the analysis of e-commerce models and their solutions in terms of appropriate strategy development
• Assess a range of contemporary developments in e-commerce and the application
• Draw appropriate conclusions to e-commerce -based issues in a creative manner

• Use of CU Harvard referencing style to cite and reference academic sources
• State the number of words used at the end of the assignment. You may include diagrams, figures, appendices etc.

DESCRIPTION OF TASKS & MARKS DISTRIBUTION

The mark allocation for the assignment will be as follows: Proposal Submission:

Submit a work proposal for this assignment by the end of week 6th, which must include:
- Understanding of deliverables - a detail description of deliverables.
- General overview of proposed plan - initial understanding of solution to all tasks.
- Resources identified.

TASK 1:

Expectation: 1. Discuss the technologies required for an e-Commerce system.

2. Explain the impact of introducing an e-Commerce system on an organisation?

3. Identify and provide a detailed description of how an organisation can promote their business using e-Commerce.

4. Explain the solutions to the potential risks to an organisation of using e-Commerce.

5. Provide a detailed description of the risks, as well as two preventative methods for each outlined risk.

6. Review and explain the different regulations that govern e-Commerce websites?

TASK 2:

Expectation: 1. critically evaluated the e-Commerce strategy.

2. Provide a comprehensive comparison of the benefits and drawbacks to an organization?

Reference no: EM132205695

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Reviews

len2205695

1/1/2019 11:48:26 PM

Deliverables Expectation 0 1-6 7-15 Marks Task 1 Review and explain the different regulations that govern e-Commerce websites Uncompleted/ Plagiarized report Explanation of regulations (minimum 3) The Description is accurate, relevant and duly composed Deliverables Expectation 0 1-5 6-10 Marks Task 2 critically evaluated the e- Commerce strategy. Uncompleted/ Plagiarized report Any specific implications The Description is accurate, relevant and duly composed

len2205695

1/1/2019 11:48:20 PM

Deliverables Expectation 0 1-5 6-10 Marks Task 1 Explain the solutions to the potential risks to an organization of using e- Commerce. Uncompleted/ Plagiarized report 3-4 feasible recommendatio ns with well justified solutions The recommendations are accurate, relevant and duly composed and is well supported with in- text references Deliverables Expectation 0 1-6 7-15 Marks Task 1 Provide a detailed description of the risks, as well as two preventative methods for each outlined risk. Uncompleted/ Plagiarized report Description of at least 5 risks associated with preventative methods The Description is accurate, relevant and duly composed

len2205695

1/1/2019 11:48:14 PM

Deliverables Expectation 0 1-5 6-10 Marks Task 1 Explain the impact of introducing an e-Commerce system on an organization? Uncompleted/ Plagiarized report Points about impact of introducing an e-Commerce system. The literature is accurate, relevant and duly composed Deliverables Expectation 0 1-5 6-10 Marks Task 1 Identify and provide a detailed description of how an organization can promote their business using e- Commerce. Uncompleted/ Plagiarized report Good analysis covering 5 of the mentioned areas The Identification is accurate, relevant and duly composed

len2205695

1/1/2019 11:47:45 PM

Deliverables Expectation 0-10 Marks Proposal Submission of Work proposal • Understanding of deliverables – a detail description of deliverables • General overview of proposed plan - initial understanding of solution to all tasks • Resources identified Deliverables Expectation 0 1-5 6-10 Marks Task 1 Discuss the technologies required for an e- Commerce system Uncompleted/ Plagiarized report Name and type of Technologies The data and information are accurate, relevant and duly composed

len2205695

1/1/2019 11:47:33 PM

INSTRUCTIONS FOR STUDENTS Students are advised to go through assessment requirements, assessment objectives, essay requirements, description of tasks, mark distribution, feedback to students, guidelines, late submission policy, rules, regulations and plagiarism policy carefully. If you have any questions, please ask (during class timings or office hours).

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