Reference no: EM13669043 , Length: word:2200

1. Demonstrate a systematic understanding and critical evaluation of the key aspects of the strategic management process;

2. Demonstrate the ability to compare different theories and perspectives of strategic management and use and appraise them appropriately;

3. Critically evaluate theories and concepts of strategic management. Analyses and apply appropriate problem solving techniques plus knowledge learned to solving complex business problems;

4. Demonstrate the ability to communicate complex issues.

Design investment decisions are now based on fact, not opinion. The "you" decision-making approach has transformed the company's culture and led the boarder designs because the designers can now make a strong case for making those investments.

Assignment task:

Based upon the information of the case, prepare an essay of approximately 820 words by completing the following tasks:

1. Critically analyse the strategic decision made by Whirlpool. Discuss carefully how the company initiated successful decisions and how each strategic level has been considered to compete in the market.

2. Critically evaluate the strategic development direction opened by Whirlpool for a wise investment decision.