Reference no: EM133724735 , Length: word count:2500
Leading through digital disruption, MSc Management
Learning outcome 1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption.
Learning outcome 2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times.
Learning outcome 3: Critically evaluate the significance of human factors and technologies to lead transformation and create a digital-ready and innovative culture.
Learning outcome 4: Critically reflect on the mechanisms required to build teams and influence networks in complex and interconnected digital organisations.
Assessment Scenario
For this assignment, you will be acting as the Head of Transformation tasked to produce a "Digital Transformation Report'' proposal for the Strategy & Transformation (S&T) leadership team - for ONE of the companies below. You must critically evaluate and recommend digital changes that your chosen company must implement in order to survive the ever-changing digital business environment. Your report must be written in the 3rd person (as opposed to using I or we).
Companies Description
Enterprise video communications provide for cloud platform chat, audio, and video conferencing.
A Canada-based company that provides intelligent security software and services to enterprises
Japanese brand and manufacturer of computers and electronic devices for consumers and industry.
Cineworld Group plc is a British cinema operator headquartered in London, England. It is the world's second-largest cinema chain.
Task 1: Opportunities and challenges analysis
Provide a clear background to your chosen organisation, including the type of organisation, size of the organisation, range of products and services, customer base and which markets it operates.
Critically evaluate current digital disruption challenges your organisation is currently facing in areas of marketing and sales, emerging technology adoption and business model evolution.
Analyse and recommend 3 digital transformation objectives that Strategy & Transformation (S&T) leadership team can apply to mitigate the above challenges.
Task 2: Implement the Digital Business Agility Mode
Use the Digital Business Agility Model (Hyperawareness, Make Informed Decisions and Fast Execution).
Critically analyse and recommend key emerging technologies that your chosen company must implement in order to adjust their business model and stay competitive in the market (please consider some innovative tech such as IoT, Machine Learning, VR, AR Robotic Process Automation (RPA), 3D printing etc..).
Task 3: Build a Digital Ready Culture
For this task, you must critically evaluate and present a new approach on how your chosen company should install a digital-ready culture to support digital transformation.
Specifically, for this task, you need to advise on how your organisation can create a digital-ready culture by:
Putting customers first
Creating a collaborative culture
Instilling a culture of innovation
Becoming a digital champion
Task 4: Digital Leadership
Analyse and propose important digital leadership skills that your organisation needs to develop to support digital transformation through a process of building new capacities, structures, and ways of working. You can use the Goleman's leadership styles as a blueprint to develop your argument.
Structure and References
Structure is in line with the given instructions
Give a professional appearance with consistent formatting
Spelling and grammar are correct
Each page has a page number in the Footer
Any tables or figures are correctly labelled
Tables and figures do not cross boundaries, unless necessary
Properly cite your sources in the text and in the list of references
Use Harvard style for referencing and in-text citations (see referencing)