Critically evaluate the role of the customer in formulating

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Critically evaluate the role of the customer in formulating and influencing Marketing Strategy as presented by Piercy in his book ‘Market-Led Strategic Change'

You are required to illustrate your report with relevant examples using acompanies you are familiar with.

TWO main parts to this chapter:

1. Contradictions in managing customer satisfaction & loyalty

2. Examine shifts in markets which are stretching our capabilities to adapt & re-invent how we do business

Reference no: EM13382777

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