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Question: Marketing is critical for organisations as it helps to sell products and/or services. The purpose of most organisations is to make profit, and marketing provides the means of achieving that goal.
Following your recent appointment as a marketing manager in your (selected) organisation, you are required to produce a report for the senior management of the organisation covering a critical evaluation of the consumer decision making process in different organisational contexts. In addition, design a detailed customer experience strategy, by selecting appropriate techniques that could be applied to enhance customer experience to maximise marketing opportunities for the chosen organisation.
Critically evaluate the metrics for monitoring and improving the customer experience for different products/services in your chosen organisation. Further provide recommendations for improving the selected metrics that will enhance the customer experience with justification.
Finally, devise measures and metrics to improve customer experience within the chosen organisation and provide justifications
Choose two business sectors that commonly utilize Social Media. How are the two business sectors you selected using Social Media today?
Think about how the use of celebrities in endorsements affects your buying decisions.
Describe what a user would see on your website landing page related to this campaign. Discuss how you could recycle your campaign for foreign markets.
The energy drink market is one that is crowded and competitive. Drinks with natural products already exist, how will you differentiate yourself.
Compare and contrast the Foreign Exchange Market and an international market of your choice. Determine an advantage and disadvantage for each.
What are some considerations of a green promotional campaign from a product perspective? What about from a practical business perspective?
Contrast the price elasticity of supply and price elasticity of demand, and define income elasticity and how it distinguishes normal and inferior goods.
Identify the Length and Width of the different distribution channel choices. Discuss the advantages/ disadvantages of the Vertical and Horizontal channel methods. Identify any potential conflicts.
Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not
write a 750-1000-word paper that examines and assesses the cultural concerns and influences of todayrsquos societies
What are some alternate ways researchers may report findings? What are some important things researchers should keep in mind when using alternate or innovative
Go to the website www.federalreserve.gov/monetary policy/fomc.htm to review the activities of the FOMC. Succinctly summarize the minutes of the last FOMC meeting. What did the FOMC discuss at that meeting
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