Critically evaluate the major environmental influences

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Reference no: EM131746176 , Length: word count:2500

Learning outcomes:

1. Identify and critically evaluate the major environmental influences affecting global and international markets to justify recommended strategies;

2. Apply appropriate analytical models and frameworks to analyse, assess and critically appraise global and international marketing situation.

Assignment Task

International marketing strategy involves developing and maintaining a strategic fit between the international company's objectives, competencies and resources and the challenges presented by its international market or markets.

As a marketing manager, you are tasked to assess/evaluate the international market to look for the opportunity of marketing your product or service and at the same time expand your marketing horizon. Select a country of your choice and prepare an evaluation covering the following:

1. Environmental factors that direct the firm toward international markets. (L01 and L02)

Consider both local producers and producers in other countries in your discussion. Describe the types of middlemen involved and how the product will get from producer to end user. Describe the prospective/target consumers of the product. Determine and examine the level of competition to be encountered for your selected product in the country you have chosen. Analyse the current political, legal,economic, and cultural factors relevant to marketing your product. Consider any barriers to trade and discuss how they are addressed.

Reference no: EM131746176

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Reviews

len1746176

12/1/2017 5:22:16 AM

3 Achieving International Marketing Objectives/ Strategies a. Identify and discuss two (2) target market strategies in developing a marketing plan. b. Critically analyse the effectiveness of the two (2) target market strategies in relation to marketing. c. Identify and evaluate the degree of risk involved. Suggestion of the ways to minimise if not eliminating the risk identified. 35 4 Conclusion Summary of discussion and recommendations. 10 5 Academic references Varied references following the Harvard referencing system in an appropriate manner (minimum 10 references) 5 Total 100

len1746176

12/1/2017 5:22:08 AM

Criteria Description Weight 1 Introduction a. Description of the selected product and its current stage in product life cycle and discussion whether the selected market will apply standardisation or adaptation. b. Background of the chosen country as regards to their marketing environment (indicate only the important information about the country's political, legal, technological, economics and cultural scenario). 15 2 International Marketing Environment a. Identify and discuss at least (3) modes of entry to be used in the international marketing arena. b. Evaluate the impact or effects of the three (3) modes of entry strategy used in relation to marketing your product. 35

len1746176

12/1/2017 5:21:58 AM

State the number of words used at the end of your assignment. You may include diagrams, figures etc. without word penalty. A sliding scale of penalties for excess length will be imposed according to the amount by which the limit has been exceeded. Please take this seriously • Copy another students' work and submit it for assessment under your own name. • Allow another student to copy your work and they then submit it for assessment under their name This last item is of particular importance; few students seem to understand what it means. If, for example, you allow another student to borrow your work and they subsequently copy some of that work and present it as their own. You and they will both be punished even though someone else copied your work.

len1746176

12/1/2017 5:21:43 AM

Kindly fallow the instruction of the assignment in (Marking Scheme) and every request in the assignment you have to follow the instruction of the assignment. Finally, please make sure there is no plagiarism. It will show evidence of appropriate investigation including research from a range of academic literature and other secondary sources of information. Detailed answers will be given to each of the questions with appendices where appropriate. There will be an evidence of wider reading through appropriate supporting references. The font type must be either Arial or Times New Roman with a size 12 font and with 1 inch (2.5 cm) margins at the sides with 1.5 line spacing. In addition you should include a separate front sheet by way of a list of the five portfolios you have chosen and you must also include a separate combined reference section at the end. All sources must be clearly referenced using the Harvard system.

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