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You’re a member of the marketing team at LA Galaxy and being asked by the senior leadership team to critically evaluate the company’s marketing strategy. This evaluation should include an assessment of what is going well and where opportunities for improvement exist. To complete your evaluation, you should take into consideration the following: the LA Galaxy product; which of the seven (7) elements of the service marketing mix are most important in the LA Galaxy marketing program; how is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the company and do these activities depend on the specific target markets; the extent to which social media integrated into the LA Galaxy marketing strategy; and finally how does the company assess the impact of its marketing activities.
Create a memo that addresses several questions. You will also be creating Gantt charts using MS Project as part of this activity.
Observational methods are appropriate when:
We talked in class about behavioral involvement, cognitive involvement, and affective involvement.
What kind of reassurances would you want to receive before agreeing to sponsor the research? What kind of payback would you want for your organization?
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define human error and explain the hfacs method used to classify human error and how hfacs can be both reactive and
Explain what a segmented labor market is, and how "queueing" theory can help explain it. According to How the Other Half Works, which workers are at the top of the hiring queue for the low-wage jobs the authors studied in LA, and why?
The Office Interiors Company has developed a new, modern office chair. Initial sales Forecasts are for 50 chairs per day.
The Princeton Pie Place makes pies to order for all occasions. Managers will input employee profiles to include pay rates.
Describe the issue or issues that were protested, who the protesters were, and what their actions were.
Many small retailers tend to outsource the transportation of their supply chains to a third party. On the other hand, a large retailer such as Walmart chooses to own its own trucks and manage transportation itself. Discuss why, in general, small reta..
Develop a compliance policy covering the FMLA, ERISA and employee's right to privacy for the Beta Technology compliance policy manual.
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