Critically evaluate the company current strategies

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Reference no: EM131703079 , Length: word count:2500

Marketing within the Global Economy Project

Developing Competitive Advantage

1. Context

You are Marketing Director for any company of your choice.

This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into practical direction for your company.

Your company is embarking on a Strategic Planning Process taking a 3-year view. You are responsible for the strategic marketing part of the plan and in particular the area of future competitive advantage.

Wilson, R. M.S., Gilligan, C., and Pearson, D. (1992) describe the first 3 stages of the strategic marketing planning process thus:

Where are we now?
Where do we want to be?
How might we get there?

2. Instruction

You are expected to create a formal paper for your board and your marks will be based on the relevance of this paper to the following:

You will be assessed on your ability to:

a. Critically evaluate the company's current strategies for sustainable competitive advantage.

b. Set out the desired competitive position 3 years from now.

c. Offer clear recommendations on what the company needs to do to achieve that position.

d. Write a logical, well-presented and accurately referenced piece of work.

The length of your paper should be 2,500 words.

Key sections with suggestions as to word count:

1. Brief summary statement of the economic environment your company is likely to be operating in

2. Where are we now? Evaluation of current competitive advantage

3. Where do we want to be? Our competitive position in 3 years' time

4. How do we get there? Clear recommendations on what the company needs to do to achieve 3.

5. Bibliography (not included in the word count).

Assignment Files -

https://www.dropbox.com/s/oy8vett93sifunu/Assignment%20Files%20-%20Marketing%20Project.rar?dl=0

Reference no: EM131703079

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Reviews

len1703079

11/2/2017 5:22:30 AM

Australian student, 2500 words. The task and an example essay given by the university is attached herewith. Please inform the writer about the English issue and the bad experience I had so don't let me down this time please. Also, this is the 2nd part of the same module where the 1st part was a disaster like I mentioned before. And I will fail the entire module if we mess this up. So This is very important.

len1703079

11/2/2017 5:22:25 AM

The length of your paper should be 2,500 words +/- 10%. The word count limit is there to test your skills of conciseness and focus. You are strongly advised to keep your work relevant to the subject matter. You must submit ONE SINGLE FILE written in Arial 12 with one and a half (1 ½ ) spacing and the text should be justified. You should also include a cover page that has the following information: Edinburgh Napier University, SOE11140 Marketing within the Global Economy, Project 2 – Marketing, Your own matriculation number (no names, please), Your word count. Note: This is a marketing project and not an economics project. Your marketing lectures will cover the theoretical content and higher marks will be awarded for evidence of wider academic reading.

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