Critically evaluate the CEO claims

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Question - Gestern Ltd operates in the pharmaceuticals industry. The company faces significant competition, both in consumer markets for its products and in retaining and recruiting staff, especially new graduates.

At a recent senior executive meeting, the public relations manager suggested that Gestern Ltd publish an environmental report. However, the CEO, disagreed, claiming:

"I read somewhere that only the worst polluters prepare environmental reports to try and convince people they are not so bad. There is no benefit to Gestern in preparing an environmental report because we have not had any chemical spills or other environmental scandals."

Required - Critically evaluate the CEO's claims. In your answer consider other potential reasons why Gestern might voluntarily produce environmental report.

Reference no: EM132738904

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