Critically evaluate lululemon competitive environment

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Reference no: EM131461520 , Length: word count:2000

Strategic Management Case Study Assignment (Essay format)

Learning Outcomes -

1. Describe various key strategic management processes (strategic inputs, strategic actions and strategic outcomes).

2. Discuss, assess and analyse the internal and external environments of an organisation to determine resources, capabilities and core competencies.

3. Develop and critique the implementation of strategic responses to current and future issues facing the global business environment.

4. Evaluate business and corporate level strategy and identify the key risks associated with these strategies.

5. Evaluate an organisations ability to effectively implement business/corporate strategies.

Case study questions:

The following questions are based on the case "Lululemon Athletica Inc."

(Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. 2015, Strategic Management: Competitiveness & Globalisation: Concepts and Cases,11e, Cengage Learning, Case 22, pgs 283-294)

1. Critically evaluate Lululemon's competitive environment. Does the company have a source of (sustainable) competitive advantage?

2. Based on an analysis of the internal environment, discuss the company's capabilities, and core competencies. Does Lululemon have any weaknesses that can impact its ability to compete in the future?

3. What are the trends and conditions in the external environment that will have a dominant influence on the firm's strategic actions? In what ways (if any) should Lululemon change its strategic direction?

4. What are the advantages of Lululemon's business level strategy? What are the risks?

5. As the company grows and expands internationally, what challenges is it likely to face? What recommendations can you make to reduce these potential risks?

Attachment:- Case.rar

Reference no: EM131461520

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len1461520

4/13/2017 7:27:00 AM

Australian student, total 2000 words required. You should produce an essay that answers each one of the questions above, using a question/answer format. Each question is worth 20 marks (Total 100 marks). The document should include a title page at the start, and a full reference list at the end. In-text referencing (Think/Harvard-style) should be used where necessary. All responses provide a direct and accurate answer to the questions. Responses are communicated clearly with no grammatical or spelling errors. All responses to questions are supported with relevant theoretical knowledge that is explained correctly and integrated seamlessly into the answer to the question. Both in-text and reference list citations are used perfectly according to Think Education standards.

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