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Critically evaluate levitt view of global strategy

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"The globalization of markets is at hand. With that, the multinational commercial world nears its end, and so does the multinational corporation...The multinational corporation operates in a number of countries, and adjusts its products and processes in each, at high relative cost. The global corporation operates with resolute constancy...it sells the same things in the same way everywhere" (Levitt, 1983).

Critically evaluate Levitt's view of global strategy

Reference no: EM132222042

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