critically evaluate current IMC programs

Assignment Help Marketing Management

Reference no: EM131493052 , Length: word count:1500

Integrated Marketing Communications Individual Creative Brief

Assessment Description

The purpose of this creative brief is to develop your ability to critically evaluate current IMC programs and to provide solutions based on learned IMC theories and concepts. This is a great opportunity to use your creativity and practice the delivery of your business solutions within a safe learning environment. Based on your report findings in assessment 1, your task is to create and redesign an advertisement that fulfils the company's communication objective/s in relation to brand recovery and consumer confidence.

"Australia has the highest mobile phone penetration in the world. In light of Samsung's "exploding battery" crisis, the company suffered a drastic decrease in its Australian market share.

Samsung has deployed a "Commitment to Quality" IMC Campaign that has been proven to be ineffective. You are required to cross-examine this campaign and redesign the intended message for the Australian market."

Your creative brief MUST include the following: Three - page long summary containing:

The background of the task
Strategy Statement
Samsung's Brand Positioning (You must create a perceptual map)
Objective/s of the message
Target Audience
What does the target audience currently feel about Samsung's products?
What do we want the target audience to think and feel?
What do we want the target audience to do?
How should Samsung speak to the target audience?

You must reference credible sources used to write this summary.

One - page long portfolio including at least three examples of the redesigned message through various delivery media types (E.G. Facebook, Corporate Website, TV commercial)

Reference no: EM131493052

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Reviews

len1493052

5/12/2017 3:24:09 AM

Australian student, total 1500+ words, please do it as per the instructions. In preparing your summary, you will need to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. Please note that Wikipedia is not to be used. This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.

len1493052

5/12/2017 3:24:04 AM

You critically analyse and interpret the issues articulately and convincingly. You critically evaluate and interpret the IMC information articulately and convincingly. Immense thought and creativity has been invested in the brief, resulting in a work that is of a professional standard. Correct grammar and spelling throughout the analysis with no obvious errors. There is an obvious and logical connection between your statements, enhancing the structure, synthesis, credibility, and readability of your analysis. Your brief is professionally presented and exceeds expectations in what is evidently suitable for a high grade commercial environment. In-text referencing and the resultant reference list are correct, with no errors.

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