Critically evaluate accorhotels digital strategy

Assignment Help Business Management

Reference no: EM133059687 , Length: word count:2000

M31217 Digital Strategy and Leadership - University of Portsmouth

Assignment Report

You are required to a write a report on AccorHotels' digital transformation initiative, based on the case study titled ‘AccorHotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb'. You will find the case study on the DSL Moodle site.

You need to respond to the following questions in your analysis

Critically evaluate AccorHotels digital strategy. How effective do you think it is for competing against Airbnb?

How different are AccorHotels and Airbnb's value propositions?

What are the strengths and weaknesses of each company's business models?

Referencing Requirements
You must reference all sources using the APA 7th Edition.

Excellent work - able to express an original, reasoned argument in a lucid manner by reviewing and critiquing a wide range of material

Attachment:- Digital Strategy and Leadership.rar

Reference no: EM133059687

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len3059687

1/3/2022 9:28:52 PM

Hi, I need this assignment solution. I have attached two attachments one of the cases study files and another was the assignment requirements file. And total word limit was 2000. Hope you will help me with this assignment. Waiting for your kind response. Thanks

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