Critically appraise contemporary key branding theory

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Brand Management

This assignment will assess the following learning outcomes:

1. Critically appraise contemporary key branding theory and concept(s).

2. Critically evaluate their impact on brand management practice.

The Assignment Task:

Assume that you are a Brand Manager in any international organisation of your choice and are tasked to develop and execute a branding programme to build awareness and create demand. You are also expected to evaluate the challenges that will be faced by the company considering changes in the environment. You are required to write a 2500 - word report that covers the requirements below:

1. Discuss the challenges and importance of brand management and critically evaluate its implications to the organisation. (LO 2)

2. Illustrate the impacts of brand management as practised by the organisation. (LO 1)

Verified Expert

The purpose of this paper is to discuss the different types of brand extension processes used by the Oman Air company to market their new products among their potential markets in Oman. The paper reviews how this brand extension processes creates an impact on the potential market of the company and its impacts on the marketing of the company. Brand extension allows the company to save the marketing costs of the company along with their operational costs. Moreover, this paper will explain the different branding strategies used by Oman Air. The paper will also review how this branding strategies will impact the potential market of the company. Branding strategies allows the company to market their products among their potential market customers and increase the overall revenue of the company.

Reference no: EM131985382

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