Critically analyze the case study in terms

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Reference no: EM133649695 , Length: word count:4000

Assignment 1

Topics Marketing failure 2020

Topic name:- American Airlines- rainbow capitalism

Assessment information

For this assessment, you are required to choose one case study during the Week 2 &3 tutorial. YOU will do some research to identify two cases (from 2020-2024) and your tutor will select a case from the two options and will allocate a cose to you for working on AT1.

- You are required to critically analyze the case study in terms of the quality of market research in the case.
- In your response, you are expected to take into consideration the marketing and geographical environment that the case situation belongs to.

Comply with the APA referencing style

Assignment 2

Any topic or article related to recent corporate governance

Description For this assessment, you will be required to choose a news article related to a recent (3-6 months) corporate governance matter that had the potential to cause reputation damage to an ASIC listed company. You are required to analyse the selected news article and write your findings in 2000 words.

Other requirements For the analysis report
Use 12 pt font
Double-space your document to allow room for feedback
State your name and student number in the document header
State the word count in the document header Include a bibliography
Comply with the APA referencing style

Reference no: EM133649695

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