Critically analyze the case study in terms

Reference no: EM133649695 , Length: word count:4000

Assignment 1

Topics Marketing failure 2020

Topic name:- American Airlines- rainbow capitalism

Assessment information

For this assessment, you are required to choose one case study during the Week 2 &3 tutorial. YOU will do some research to identify two cases (from 2020-2024) and your tutor will select a case from the two options and will allocate a cose to you for working on AT1.

- You are required to critically analyze the case study in terms of the quality of market research in the case.
- In your response, you are expected to take into consideration the marketing and geographical environment that the case situation belongs to.

Comply with the APA referencing style

Assignment 2

Any topic or article related to recent corporate governance

Description For this assessment, you will be required to choose a news article related to a recent (3-6 months) corporate governance matter that had the potential to cause reputation damage to an ASIC listed company. You are required to analyse the selected news article and write your findings in 2000 words.

Other requirements For the analysis report
Use 12 pt font
Double-space your document to allow room for feedback
State your name and student number in the document header
State the word count in the document header Include a bibliography
Comply with the APA referencing style

Reference no: EM133649695

Questions Cloud

Your community is huge stakeholder : We talked about stakeholders last week and your community is a huge stakeholder and should have a voice in policies.

Each stage of participant observation in field research : Explain the challenges at each stage of participant observation in field research. Also, describe what would be the most challenging stage?

What are the features to each memorial website you chose : Is the website user friendly or difficult to use: What are the feature to each memorial website you chose? Are there extra features available at financial cost?

How personal experiences and observation shape your thinking : Reflection offers you the opportunity to consider how your personal experiences and observations shape your thinking and your acceptance of new ideas.

Critically analyze the case study in terms : You are required to critically analyze the case study in terms of the quality of market research in the case

Analyze tony hsiehs approach to change management : DY 3002- Based on the three factors you selected, review the Zappos case study and analyze Tony Hsieh's approach to change management.

Identify any potential errors or inconsistencies in data set : Identify any potential errors or inconsistencies in the data set and suggest corrective measures based on the guidelines.

Evaluate a candidate running for office : Evaluate a candidate running for office in the state of Texas and either support or oppose the candidate

Why you like your child to go to tampa catholic school : Write a recommendation letter explaining why you would like your child to go to Tampa Catholic School for high school- include the school's Mission and Beliefs.

User Account

All Pages