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Aim:
Critically analysis the Toys "R" Us' existing marketing strategies and positioning to identify the limitation of the current retail challenging and the competitive advantage
You are acting as an external consultation team, and try to sell ToysRUs in Hong Kong to adopt their proposal on how to expand the market share and improve on sales.
Student would be taken the part of analysis secondary data analysis and his other two groupmates would be taken the part of primary data analysis.
Objectives:- Analyze and evaluate current market position and strategies in Hong Kong of Toys "R" Us and others competitor then define the limitation and advantage
- Identify the consumer buying behavior of toys (offline / online) to find out current competitive advantage.
- Conduct Primary research by face to face interviews with marketing staff from Toys "R" Us Hong Kong and other Toys supplier to understand the current and future market trend and different company strategies
Research Findings
1 Secondary Research
1.1 Target Market 1.2 Competitor Analysis 1.3 PESTEL Analysis 1.4 Main Trends or the Industry 1.5 Deferred Applications 1.6 PorteCs Five Forces 1.7 SWOT Analysis
3000 words in total.
Need to emphasize that many clients did not know online platform to yours so need to promote and let customers know. need to finish half of 2200 - 2500 words (deducted the intro words), i.e 1100 - 1250 words before the end of the month, my tutor will take a look to see if okay then can continue the work my feedback after a great look: better to include some secondary research which state that online platform can help sales of traditional retail companies after a quick look* some problem from my school, please wait...will update the new deadline later the school got crazy and banned proposals of every student. Anyway, will update you once the new direction confirms.
please add the following to Introduction and background of the file: 1) speed of TRU to open new stores slower now (need data for reference) 2) talk about growth of online sales, find some website, chart and data for reference 3) any example of traditional retails company to transform to O2O successfully can be less than 100 words and the words counts can be deducted from the 3000 words initial requirement please give me in 8 hours 27187997_1Business Consultancy Project Proposal RE-SUBMIT .docx Please check the intro and background and help to revise accordingly. Please finish in 24 hours. The cost can deduct from word count of original one. 27187957_1Toy R Us Feedback 1.docx can start on the secondary research part on toyrus, but need to focus on the topic and direction is "underdeveloped the digital sale channel", is to suggest toyrus to enhance online business, but not give up the offline business.
please make sure i need an outline in 24 hours, and a survey result need to be collected by expert too what is the research method and survey to be conducted? only secondary source. Thanks so far okay. will meet the professor next monday to discuss. will you give me a list of source of information of secondary data and how to use them. a brief one is okay for me to present to professor. it is mostly talking about reference on formulating the strategy. can you add something like the annual report of ToysRUs, reports on toy market around the world, future trend of toy market etc? both internal and external analysis are required. just give some list of reference ok, no need to write in detail any feedback and update.
3000 words in total. Analysis a company. He will need an outline first. Background Info and instruction of the project: Student is in a three people group. They are acting as an external consultation team, and try to sell ToysRUs in Hong Kong to adopt their proposal on how to expand the market share and improve on sales. Student would be taken the part of analysis secondary data analysis and his other two groupmates would be taken the part of primary data analysis (questionnaire and analyze). So, like doing some SWOT, PESTLE, etc. need to do a outline of 300-400 words on 31 Jan to confirm the direction by professor I have made the following comment for the Title and Project Summary:
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