Critically analysis the existing marketing strategies

Assignment Help Business Management
Reference no: EM131840295 , Length: word count:3000

Aim:

Critically analysis the Toys "R" Us' existing marketing strategies and positioning to identify the limitation of the current retail challenging and the competitive advantage

You are acting as an external consultation team, and try to sell ToysRUs in Hong Kong to adopt their proposal on how to expand the market share and improve on sales.

Student would be taken the part of analysis secondary data analysis and his other two groupmates would be taken the part of primary data analysis.

Objectives:
- Analyze and evaluate current market position and strategies in Hong Kong of Toys "R" Us and others competitor then define the limitation and advantage

- Identify the consumer buying behavior of toys (offline / online) to find out current competitive advantage.

- Conduct Primary research by face to face interviews with marketing staff from Toys "R" Us Hong Kong and other Toys supplier to understand the current and future market trend and different company strategies

Research Findings

1 Secondary Research

  1.1 Target Market
  1.2 Competitor Analysis
  1.3 PESTEL Analysis
  1.4 Main Trends or the Industry
  1.5 Deferred Applications
  1.6 PorteCs Five Forces
  1.7 SWOT Analysis

3000 words in total.

Reference no: EM131840295

Questions Cloud

Compute the company cost of capital : Assume that the beta of the firm's equity is 1.5, the risk-free rate is 4%, and the expected return on the market is 11%. Compute the company's cost of capital.
Discuss interest in non-profit organizations : Write a paper on a currently nonexistent non-profit organization. Include the following: Discuss your interest in non-profit organizations.
What is firm debt-equity ratio-jiminy cricket : Jiminy Cricket Removal has a profit margin of 9 percent, total asset turnover of 1.11, and ROE of 14.35 percent.
Determine the amount of overhead applied for the year : Neffer Services Inc. leases access to high-speed computers to small businesses. Determine the amount of overhead applied for the year
Critically analysis the existing marketing strategies : Critically analysis the Toys R Us existing marketing strategies and positioning to identify the limitation of the current retail challenging
What is the future value in 27 years : What is the future value in 27 years of an ordinary annuity cash flow of $704 every quarter of a year at the end of a period, at an annual interest rate
Evaluate the risk of transmission to other/new family member : Discussion of the heredity patterns discovered. Evaluate the risk of transmission to other/new family members. Propose the feasibility of using this tool.
How much can you borrow from e-loan : how much can you borrow from E-Loan? What is the total interest you will pay for this loan?
Compute the predetermined overhead rate : During 2011, the actual machine-hours totaled 94,000, and actual overhead costs were $71,000. Compute the predetermined overhead rate

Reviews

inf1840295

4/9/2018 6:12:36 AM

Need to emphasize that many clients did not know online platform to yours so need to promote and let customers know. need to finish half of 2200 - 2500 words (deducted the intro words), i.e 1100 - 1250 words before the end of the month, my tutor will take a look to see if okay then can continue the work my feedback after a great look: better to include some secondary research which state that online platform can help sales of traditional retail companies after a quick look* some problem from my school, please wait...will update the new deadline later the school got crazy and banned proposals of every student. Anyway, will update you once the new direction confirms.

inf1840295

4/9/2018 6:09:36 AM

please add the following to Introduction and background of the file: 1) speed of TRU to open new stores slower now (need data for reference) 2) talk about growth of online sales, find some website, chart and data for reference 3) any example of traditional retails company to transform to O2O successfully can be less than 100 words and the words counts can be deducted from the 3000 words initial requirement please give me in 8 hours 27187997_1Business Consultancy Project Proposal RE-SUBMIT .docx Please check the intro and background and help to revise accordingly. Please finish in 24 hours. The cost can deduct from word count of original one. 27187957_1Toy R Us Feedback 1.docx can start on the secondary research part on toyrus, but need to focus on the topic and direction is "underdeveloped the digital sale channel", is to suggest toyrus to enhance online business, but not give up the offline business.

inf1840295

4/9/2018 6:07:10 AM

please make sure i need an outline in 24 hours, and a survey result need to be collected by expert too what is the research method and survey to be conducted? only secondary source. Thanks so far okay. will meet the professor next monday to discuss. will you give me a list of source of information of secondary data and how to use them. a brief one is okay for me to present to professor. it is mostly talking about reference on formulating the strategy. can you add something like the annual report of ToysRUs, reports on toy market around the world, future trend of toy market etc? both internal and external analysis are required. just give some list of reference ok, no need to write in detail any feedback and update.

len1840295

1/31/2018 1:14:27 AM

3000 words in total. Analysis a company. He will need an outline first. Background Info and instruction of the project: Student is in a three people group. They are acting as an external consultation team, and try to sell ToysRUs in Hong Kong to adopt their proposal on how to expand the market share and improve on sales. Student would be taken the part of analysis secondary data analysis and his other two groupmates would be taken the part of primary data analysis (questionnaire and analyze). So, like doing some SWOT, PESTLE, etc. need to do a outline of 300-400 words on 31 Jan to confirm the direction by professor I have made the following comment for the Title and Project Summary:

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd