Reference no: EM131713706 , Length: word count:1000

Business Communication Assignment - Proposal and Report

Learning Outcomes - This assessment addresses the following subject learning outcomes:

a) Demonstrate academic skills appropriate to the level of study

b) Demonstrate research skills and referencing appropriate to the level of study

c) Critically analyse texts and/or multi-modal material in a business context

d) Identify and apply effective communication methods within a business and academic environment

e) Evaluate the use and importance of technology in presenting business communication

Context: Tertiary students are expected to demonstrate research skills and the ability to critically analyse the value of research sources in a business style report. This assessment is delivered in two parts, a proposal and then a business report. In the first part of the assessment you must write a 1000-word report that proposes what you will write about in your second assessment. The topic is of your choosing and will have been designed in your response to the first assessment. In the second part of the assessment you must write the report in no more than 2000 words.

Only proposal with 1000 words is required.

Instructions:

Use the following structure for designing your proposal:

• Introduction - state the purpose of your proposal and list any assumptions or limitations under which your proposal is to be read
• Background - use the research you conducted in assessment 1 to clarify the topic further and state how you will apply the evidence you gathered
• Context - provide a context of the organisation that you will use in your report to demonstrate relevance or to implement your chosen strategy
• Proposal - provide a high-level outline that shows what you are intending to include in your report

The proposal document serves to provide you with a blueprint of the content for the report you will write. Following the structure from module 2, write the report. It is expected that you will demonstrate:

• A comprehensive understanding of the topic you have chosen
• Evidence of research and application of reliable and relevant evidence
• Critical analysis and the ability to develop coherent arguments
• Effective communication in the form of professional writing skills, presented in a report format, and
• Effective referencing skills