Reference no: EM132536393 , Length: word count:2500 + slides

Assessment Task - SWOT Analysis

Assessment (A2) requires the student to apply a strategic planning tool (SWOT analysis) and identify two critical issues that the organisation (chosen in Assessment 1) should attend to.

Students are required to critically analyse the outcome of the SWOT analysis, select two critical issues to be addressed by the organisation and justify their importance.

Company chosen - Adina Apartment Hotel

1. Based on the SWOT analysis, students will submit a 2500-words report which will include the following:
a) A summary of the information and analysis from Assessment 1
b) Based on the SWOT analysis identify two critical strategic issues relevant to the organisation. Marks are based on the strength of the argument concerning the criticality of the two issues, i.e. why are these issues critical to the organisation?

1.Introduction -
• Background to the task - Purpose of the Assessment 2
• Overview of the chosen company and what you are offering
• Purpose of the report
• Format of the report

2.0 Theoretical Position from the Chosen Organisation Context
2.1 Strategic Management Literature - (At least 2 Journals and/or books - not websites)
2.2 Competitive Advantage - (At least 2 Journals and/or books - not websites)
Which your company offer, are not offered by the competitors from the Resources, Capabilities and Staff/HR Competencies

3.0 SWOT Analysis - Literature (At least 2 Journals and/or books - not websites) -
Justify your Internal (SW) and External (OT) - WHAT ARE AVAILABLE TO YOUR COMPANY
3.1 Strengths - - Literature (At least 1 Journal and/or book - not websites)
WHAT ARE AVAILABLE TO YOUR COMPANY
3.2 Weakness - Literature (At least 1 Journal and/or book - not websites)
WHAT ARE AVAILABLE TO YOUR COMPANY
3.3 Opportunities - Literature (At least 1 Journal and/or book - not websites)
WHAT ARE AVAILABLE TO YOUR COMPANY
3.4 Threats - Literature (At least 1 Journal and/or book - not websites)
WHAT ARE AVAILABLE TO YOUR COMPANY

4.0 Two Strategic Issues
c) 4.1. ISSUE # 1 [Internal] -Articulate, logical thought, applicable to the case - Develop a strong, credible argument - What we are practicing - is it right or wrong? Is there any other way to improve? i.e. why are these issues critical to the organisation?

d) 4.2. ISSUE # 2 [Internal]-Articulate, logical thought, applicable to the case - develop a strong, credible argument - What we are practicing - is it right or wrong? Is there any other way to improve? i.e. why are these issues critical to the organisation?

5.0 Bibliography - APA Style

6.0 Appendix

Assessment Criteria used to grade this task. Students should demonstrate the ability to:
1. Critically evaluate theoretical positions, and identify strengths and weaknesses of a given organisation

2. Make appropriate use of the concepts of strategic management

3. Clearly demonstrate linkages between factors in the internal/external environment and current business strategies

4. Use the models of strategic analysis to clearly identify the range of internal and external business/management issues facing a current real-time case organisation

5. Communicate complex information clearly and succinctly in written forms

6. Develop a strong, credible argument

7. Demonstrate research skills and use appropriate strategic management literature.

Attachment:- Template for assignment.rar