Critically analyse the key strategic issues

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Reference no: EM13805781 , Length: word count:3000

1. Identify a potential target market for BNP Paribas' retail banking'sfuture international expansion strategy. (This means that you must notchoose a market already served by BNP Paribas' retail banking; doing so will result in failing this assignment).

2. Identify the macro-environmental characteristics of market.

3. Critically analyse the key strategic issues the firm faces in expanding into this market (opportunities and threats in the firm's external environment plus strengths and weaknesses in the firm's internal environment).

4. Recommend actions to be taken to ensure that this strategic international expansion is a success for the firm.

Reference no: EM13805781

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