Reference no: EM133655853

Foundations of Information Systems

Assessment - Research Report

Learning Outcome 1: Critically analyse the key Information systems concepts and technologies in the context of contemporary businesses and organisations.

Context
The assessment suite in this subject is built on top of skills you are building in your learning activities. Although the learning activities do not carry any assessable weight by themselves, completing them and seeking input from your peers and the learning facilitator is essential for you to achieving a positive result in the subject. While researching and writing this assessment, be sure to work through content and the learning activities in modules one and two.

Sneakers have revolutionised fashion, lifestyle and the environment.

Sneakers and streetwear have revolutionised fashion, lifestyle and the environment.
Global Footwear Market Report 2021, reports that the Sneaker Market is Projected to Reach
$403.2 Billion USD by 2025 - Driven by New Design Trends and Rising Discretionary Spending Among an Expanding Middle Class Population.
From Nike, Toms, Puma, Adidas to Converse, Veja, Yeezy to Gucci, Louis Vuitton and Chanel everyone is wearing sneakers. Kanye West, Mark Zuckerberg, Taylor Swift, Virat Kohli, Beyonce and people from all walks of life both young and old are wearing sneakers. The sneaker industry like all industries has had to pivot itself to environmentally friendly and sustainable sneakers. Spain, Italy and many countries in South America are leading the way in producing sneakers made of recyclable materials including food.
In this assignment you will audit, analyse and evaluate the social and digital media of an environmentally and sustainable sneaker brand to identify how the company uses information technology through its social and digital media to support its Marketing and Sales function and build the Environmentally Sustainable brand.

Introduction
Describe the history of the environmentally and sustainable sneaker brand (You can use Nike, ID.Eight, Toms, Allbirds, Veja, Flamingos Life, Cariuma, Native, Nisolo, Sole Rebels, Oliver Cabell, Thousand Fell and Adidas or other brands that fit this criteria). You can use Australian or international sneaker brands.

Discussion
Discuss (in the 3rd person) why this environmentally and sustainable brand was chosen to be audited, analysed and evaluated. (200 words max)

Audit and Analysis:
Visit the brand's website and audit their social media platforms. You should be investigating the traditional website advertising and the social media platforms (Facebook, WeChat, Instagram, Pinterest, Snapchat, QQ, Tumblr, Qzone, LinkedIn, Youtube, TikTok, Twitter etc.).

As a future IS professional audit, analyse and evaluate the brands website and use of social media that is currently present.
Based upon research, is the website and social media platforms engaging? Evaluate, discuss and provide evidence.
Discuss how your chosen brand engages their audience in its marketing of Corporate Social Responsibility (CSR) sneakers. Your discussion should centre on the production of ecofriendly and sustainable products. Does the company or retailer actively engage with their customers?
Using research that you have conducted in the landscape of social media discuss whether the website and social media platforms are engaging? Use Quesenberry's tool Social Media Audit and review two or more of the social media platforms being used by your chosen brand.

Recommendations using Porter's Value Chain model
Use the Porter's Value Chain model to identify and explain the business's primary activities using the company website and the social media channels to obtain this information. (Focus on Marketing and Selling). Make three recommendations to the Sneaker Company or Sneaker Retailer on how Porter's model can enhance or maximise marketing (exposure and impact) selling (increase sales traffic).
(250 words max)

Conclusion:
Discuss the actions that the Sneaker Company or retailer should engage in so as to increase sales and engage more actively with its customer base in the purchase of ecofriendly and sustainable products. What other types of social media (based upon research) should be introduced to the company or retailer? (200 words max)

Recommendations:
Make three recommendations to the Sneaker brand on how the company can enhance or maximise the value offered to ‘customers' by producing more ethical sneakers and delivering a strong message via Social Media and their official website. (150 words max)