Reference no: EM133054232

Global Strategy and Sustainability

Coursework Assessment Brief

Assessment Brief

PART A - BUSINESS REPORT

In the role of a Management Consultant, you are required to undertake an overall strategy review of Tesla and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.

Task 1 -The External and Internal Environment
o Identify and critically analyse the external and internal environment for Tesla using relevant models.
o Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
o Determine Tesla's current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.
o Support your arguments with academic literature and references to other similar real companies.

Task 2 - Strategy in the Global Environment
o Using relevant models for analysing how organisations enter into foreign markets, critically evaluate the motives for Tesla expanding internationally and explain how this impacts their overall company strategy.
o Provide justified recommendations for the different strategies Tesla can use to compete in the global environment.
o Support your arguments with academic literature and references to other similar real companies.

Task 3 - Corporate Strategy
o Evaluate and critically analyse the use of horizontal integration, vertical integration, outsourcing or strategic alliances.
o Provide recommendations as to how Tesla can increase their profitability.
o Support your arguments with academic literature and references to other similar real companies.

Task 4 - Strategic Purpose - Ethics and CSR
o Using relevant theoretical models analyse and evaluate Tesla's CSR strategy.
o Identify and critically discuss the main ethical issues which Tesla currently faces and provide recommendations as to how they can address these.
o Support your arguments with academic literature and references to other similar real companies.

Presentation and Structure

You should self-evaluate each single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section.

PART B - POWERPOINT PRESENTATION

In the role of a Management Consultant, you are required to provide a short PowerPoint presentation to the CEO of Tesla on key points of interest and relevant recommendations to the CEO regarding future sustainable development.

Identify, analyse and evaluate the PEOPLE aspect of the three main pillars of sustainability in relation to Tesla.
Identify, analyse and evaluate the PROFIT aspect of the three main pillars of sustainability in relation to Tesla.
Identify, analyse and evaluate the PLANET aspect of the three main pillars of sustainability in relation to Tesla.
Key points of interest for the CEO of Tesla regarding future sustainable development
Relevant recommendations
References

Attachment:- Global Strategy and Sustainability.rar