Reference no: EM132308789
Assignment: Case study report - mixed media
Task description - Attend the event nominated in Assignment 2.
Briefly describe the event - name, date, location and venue, and attendance numbers and demographics.
Describe and critically analyse the positive and negative impacts of the event utilising the principles of sustainability and the triple bottom line approach.
Describe and discuss how the event's program elements related to the aims and objectives identified.
Describe and discuss the marketing of the event and how the promoted experience related to the actualisation and attainment of its aims and objectives (include actual audience details - numbers, demographic composition).
Provide recommendations for future activities which clearly identify issues relevant to event management.
The task is a report on the event nominated in Assignment Two that uses the triple bottom line approach to identify and critically analyse - the attainment of the events aims and objectives: the positive and negative economic, environmental, sociocultural impacts of the event: and recommendations which clearly identify issues relevant to the event management.
Length: 2000 words, or 5-6 minute video, or audio-narrated powerpoint of 10-15 slides, or photo essay supported with 500 words.
Please note: This is an independent, self-directed assessment task and therefore students will be responsible for attending, negotiating any permissions if appropriate, their own transportation and any expenses incurred.
It is understood that more than one student will attend the same event. In fact it is recommended that an overseas student teams up with a local student for the event evaluation for assistance with language and cultural differences. In such cases, students can share the evaluation processes of observation, surveying, and recording, but should take great care that they do not duplicate each other's findings, evaluation and analysis. and recommendations. In instances where identical or very similar work is submitted the tutor will ask each student to explain how the similarities occurred.
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