Critically analyse oportos strategic management concepts

Assignment Help Strategic Management

Reference no: EM133151289 , Length: 550 words

A Structure of a Strategic Plan for automobiles Industry Business

Case - The demise of General Motors

Executive Summary
The purpose of this report is to critically analyse Oporto's strategic management concepts, identify key strategic issues, and implement a plan to address the issues identified. Unfortunately for Oporto, the fast-food industry has a high amount of competition, standardised product sales, and minimal buyer switching costs. However, findings indicate market share can be gained through product differentiation, affordable pricing, and improved customer convenience. Oporto gains success from its modern and convenient services such as online ordering, home delivery, drive-thru ordering, and app-based loyalty rewards. With the incline in consumer health consciousness and demands from digital-driven millennials, the following recommendations are provided:

1. Expand menu items to include nutritious meals, for both adults and children and actively seek involvement with government health initiatives.
2. Reduce third-party technology costs by introducing an Oporto-owned online ordering platform, allowing in-app and online reviews and statistical collection.
3. Market the new health menu to millennials and families online via social media

Table of Contents
Executive Summary
1.0 Introduction
2.0 External Audit
Internal Audit
SWOT
Value Chain Analysis
Core Competencies and Capabilities
4.0 Key Strategic Issues
5.0 Strategic Plan (to address the key strategic issues/challenges/threat
6.0 Action Plan
7.0 Reference List

Appendix A - Porter's Five Forces Framework

Appendix B - Value Chain Analysis

Appendix C - SWOT Analysis

Appendix D - Strategic Plan Resources

Need - VALUE CHAIN ANALYSIS (INTERNAL AUDIT).

Attachment:- General Motors CASE STUDY.rar

Reference no: EM133151289

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