Critically analyse geographical diversification

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Reference no: EM132287376 , Length: word count:3000

INTERNAL ANALYSIS AND STRATEGIC OPTIONS ANALYSIS

SCENARIO

Construction organisations are faced with business environment (micro-environment) factors that have an impact on their competitive position in the market either by presenting them with opportunities or threats. The solution to these factors will require development and implementation of particular strategies which are influenced by what is happening in the surrounding business environment (opportunities and threats) as well as the organisation's resources, competences and core competences (strengths and weaknesses).

Against this background, you are required to discuss ANY ONE of the following strategic concepts in the context of a construction company of your choice:

1. Critically analyse Geographical Diversification OR Internationalisation as a corporate strategy for the achievement of profitability, growth and competitive advantage. Selecting a construction company of your choice in any country, conduct an internal analysis of the organisation and, based on the Resource Based View of strategy, critically analyse the viability of this strategy for your chosen organisation, considering findings from your internal analysis. In conclusion, outline some recommendations of what your chosen organisation must do to ensure successful implementation of the said strategy; OR

2. Critically analyse Related Diversification as a corporate strategy for managing business risk and the achievement of profitability, growth and competitive advantage. Selecting a construction company of your choice in any country, conduct an internal analysis of the organisation and, based on the Resource Based View of strategy, critically analyse the viability of this strategy for your chosen organisation, considering findings from your internal analysis. In conclusion, outline some recommendations of what your chosen organisation must do to ensure successful implementation of the said strategy; OR

3. Critically analyse Unrelated Diversification as a corporate strategy for managing business risk and the achievement of profitability, growth and competitive advantage. Selecting a construction company of your choice in any country, conduct an internal analysis of the organisation and, based on the Resource Based View of strategy, critically analyse the viability of this strategy for your chosen organisation, considering findings from your internal analysis. In conclusion, outline some recommendations of what your chosen organisation must do to ensure successful implementation of the said strategy; OR

4. Selecting a construction company of your choice in any country, conduct an internal analysis of the organisation and, based on the Resource Based View of strategy, critically analyse the strategic option that is most suitable for the organisation, at the relevant business unit level, based on the findings from your internal analysis and the Opportunities and Threats in its current industry/market.

Reference no: EM132287376

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Reviews

len2287376

4/18/2019 4:24:34 AM

MARKING CRITERIA MAXIMUM MARK MARK AWARDED Introduction/Background 10 Literature Review and Critical Analysis of literature review 35 Critical Analysis of internal organisation factors and match to relevant strategic concept 30 Conclusions/Recommendations 15 Referencing/Scope of research 10 TOTAL 100

len2287376

4/18/2019 4:24:28 AM

The following constitute negative criteria for marking and will be penalised: • Work that is deficient in planning and structure • Work that is poorly argued • Work that is poorly presented • Work that is poorly referenced • Text in which claims are made in the narrative that are unsupported and which lapse into opinion and anecdote • Text which is deficient in explanation and analysis • Text which is simply a reproduction of lecture notes or in which originality, innovation and imagination are conspicuous in their absence • Text which does not relate to the terms of reference

len2287376

4/18/2019 4:24:23 AM

Generic Guidance on Coursework Requirements This section provides you with an indication of general requirements when attempting this coursework: The following constitute positive criteria for marking and will be rewarded: • Work that is planned and structured • Work which embodies an argument and is rigorous, logical and sustained • Work that is concise and precise • Work that is clearly presented • Work that is fully referenced • Text which embodies a balance of explanation and analysis • Text in which specific claims made in the narrative are supported by evidence • Work which consistently engages with the question and is relevant to the topic

len2287376

4/18/2019 4:24:15 AM

NOTE: 1. The word count for this coursework is 3000 words +/- 10% 2. This coursework expects you to demonstrate understanding of both the theory behind the chosen concept as well as the practical application of this theory to practice. Both of these elements must be visible within your coursework 4. You will be required to submit an electronic copy of the coursework via Turnitin. Please ensure that your coursework is contained in one document and is in the order that it should be printed. Further Turnitin submission details will follow in due course. 5. All final work MUST be typed, 1.5 line and paragraph spacing and single face printed. Font must be no smaller than 12 6. Plagiarism will NOT be tolerated on this or any other coursework; 7. Colluding on the coursework will result in all students involved receiving a ‘Zero’ mark 8. Marks will be awarded for clear, logical, critical analysis and presentation of information. 9. You are advised to read widely. Sole use of lecture material will result in minimum grade.

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