Critically analyse data visualisations

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Reference no: EM131692836

Data Visualisation Project

DATA VISUALISATION

The best way to become good at data visualisation is through building them!

Task
In this multi-part assignment worth 30% of your final mark, you will design and build an effective data visualisation. This will require you to critically evaluate information and visualisations in a domain of your choice and develop your own visualisation using the Tableau software.
The aim of the assignment is to apply the data visualisation techniques examined over the course of the semester, and demonstrate their use in an innovative context. As such, the visualisation should satisfy the following:
- It should address a particular need within a specific domain of your choosing. It must be targeted to the domain, its needs, and its users. This does not mean the visualisation has to solve a problem as such, but it must be a visualisation that is useful to people within the chosen domain.
- It should use a data source relevant to the domain. The data source does not have to come from within the domain, however the data itself must obviously be relevant. Data can be of any kind.
- It should turn data/information into something meaningful and provide insight that would otherwise be difficult without the visualisation.
- It can either consist of a static visualisation of the data or provide interactive exploration.
- It should show some innovation. It does not have to be wholly original, but CANNOT simply be a replica of a visualisation that already exists in the domain. It could be an innovative visualisation, or the use of a known visualisation with a new kind of data.
- It should demonstrate use of the Five Design Sheet methodology for sketching and planning the design of your visualisation.
- It should demonstrate use of the Munzer What/Why/How framework discussed in lectures for correctly assessing the type of data, the goals of the visualisation and the design of the visualisation, respectively.

Learning outcomes

This assessment is related to learning objectives:
1. critically analyse data visualisations;

2. create effective data visualisations;

4. describe the advantages, drawbacks and pitfalls of the visual presentation of data as compared to its presentation using other media.

Assignment details

The assignment has 5 main parts

1. Choose the domain: In week 3 you will bring to class a short description of the proposed application domain and questions that your visualisation will be designed to answer. It should also indicate where you intend to obtain data for the visualisation. Your tutor will discuss this with you in class. You MUST receive approval from the tutor for the choice of application domain and questions before proceeding with the rest of the assignment.

2. Critical Review: In week 6 of class you will give a 5-minute presentation to the class on existing visualisations for your chosen domain/question and related domains/questions. You should critically review these visualisations, making use of the concepts taught in this unit.

3. Design and Implementation: You will design and build an information visualisation for the domain that you think is better than current approaches, using Tableau. The implementation should satisfy the elements listed in the section (‘Tasks') above. You will submit the visualisation in week 12, but you should have it complete for the week 11 presentation (see below). If you wish to develop your interactive visualisation system using technology other than Tableau (e.g., HTML5 or D3) you may do so but you must seek permission from your tutor first.

4. Presentation: In week 11 in class you will give a 5-minute presentation to the class that demonstrates your visualisation and describes the design decisions you have made and the reasons for them.

5. Report: At the end of week 12 you will submit a written report of no more than 3000 words (based on your presentations and feedback for them) that contains:

a. Problem description and motivation

b. Critical review of related visualisations

c. Descriptions of design process and the final visualisation design including reasons for your choices

d. Appropriate references and bibliography

Instructions for the final report

The final visualisation and the final report for your visualisation project

Length: The maximum length of your report is 3000 words.

Structure: Below is a suggested structure for the report, but you can adapt the structure of the report to your project. For example, you would add a section, if you used external software or developed your own scripts for data conversion. Select section titles and add subsections that are appropriate for your project.
• Title page: include author name, unit number and unit name, university, date, project title, and a link to your visualisation.
• Describe the domain, the problem your visualisation addresses, the motivation, and typical users.
• Critical review of related visualisations: Review existing similar visualisations, and describe how your visualisation improves upon these existing visualisations.
• A brief description of the design process and your design choices. You can include your results of the five design sheet methodology here or in an appendix.
• Sources of the data with full bibliographic details to locate the data.
• A description of your final visualisation including reasons for your choices. Describe how your visualisation allows the data to be interpreted in a way that effectively generates knowledge. Demonstrate that the visualisation idioms enable this knowledge and are appropriate for the data. Outline the innovative aspects of your visualisation. Describe how your visualisation shows an overview, allows to zoom/filter and provides details on demand. Describe how the viewer is guided through the visualisation by storytelling techniques.
• Bibliography: Cite sources, such as web pages, academic papers, books, newspaper articles, etc. in your text and place a list of bibliographic references in a separate section.
• Optional appendices: include scripting code that you developed, or other relevant materials that are too long to include in the main body of your report in one or multiple appendices.

Reference no: EM131692836

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Reviews

len1692836

10/26/2017 8:31:14 AM

Insight The visualisation allows the data to be interpreted in a way that effectively generates knowledge. The visualisation idioms enable this knowledge and are appropriate for the data. The idioms are correctly applied and of sufficient complexity. Innovation The visualisation doesn't have to be wholly original, but cannot be a replica of an existing visualisation in the domain. Innovation may be shown in new interactivity, new combinations of data, or new visualisations of data. Overview, zoom/filter, details on demand The visualisation has each of these three elements in the design. These may be enabled through interactive design, or through the use of multiple visualisations in a static design, or both. Guidance of the user The viewer is guided through the visualisation by storytelling techniques. The user interface has a clear layout and is easy to understand. Important elements are visually accentuated by figure ground, annotations with appropriate typography, and an appropriate choice of colour and other visual channels.

len1692836

10/26/2017 8:31:03 AM

Extra credit can be awarded when the visualisation is created with D3, Leaflet or other technology besides Tableau. Students need to coordinate with their tutor before using such technology. Needs of the domain The visualisation has an obvious narrative that would be useful for an expected user of this data. The complexity and focus of the data and the narrative structure are appropriate for a typical user's abilities. Appropriate data The amount of data, the quality of data and the different types of data sources are adequate for the visualisation. Small datasets or simple datasets (e.g., with only a few different values) are typically inadequate.

len1692836

10/26/2017 8:30:56 AM

The visualisation… … addresses the needs of the domain and users; … uses appropriate data of sufficient range and complexity; … provides meaningful insight; … shows innovation; … allows a clear overview, zoom/filter and details on demand; … guides the user with a clear user interface and graphic design.

len1692836

10/26/2017 8:30:29 AM

4. Presentation (week 11) a. Effective description of data visualisation principles used in your project b. Correctness and quality of your implementation c. Quality of oral presentation 5. Report (week 12) a. Comprehensiveness and quality of the critical review of the problem, related visualisations and the visualisation created b. Quality of written report c. Explicit use of the Five Design Sheet framework and three distinct sections titled (each) What, Why and How following the Munzer What/Why/How framework discussed in lectures. Value: 1. Choose the domain: 0%, but this is a hurdle that must be completed before beginning your project. 2. Critical Review: 5% 3. Design and Implementation: 10% 4. Presentation: 5% 5. Report: 10%

len1692836

10/26/2017 8:30:23 AM

Criteria for marking 1. Choose the domain (week 3): Not assessed, but this is a hurdle that must be completed before beginning your project. 2. Critical Review (week 6) a. Comprehensiveness and quality of critical review of related visualisations b. Logical structure and quality of presentation 3. Design and Implementation a. Effective use of data visualisation principles to design the visualisation b. Correctness and quality of visualisation

len1692836

10/26/2017 8:30:06 AM

• Document all data sources. • For details on the marking criteria, refer to the “Rubric for Design and Implementation of the Visualisation” document on Moodle. • Use correct scientific referencing and a consistently formatted bibliography. If you are unsure about academic referencing

len1692836

10/26/2017 8:29:54 AM

Important points to remember • Make sure you describe external tools (besides Tableau), libraries (such as D3), or code that you developed to format data or create visualisations. • Don’t forget to include a URL to your visualisation on the title page and also submit the URL on Moodle at “Your final visualisation”. • Correct grammar and an academic writing style are important. Also make sure there are no typos and English language issues in your visualisation.

len1692836

10/26/2017 8:28:29 AM

The final visualisation and the final report for your visualisation project are due Sunday, 22, 11:55 PM. Length: The maximum length of your report is 3000 words. Your report can be longer if it includes code listings that you programmed. Your report should be succinct and focused. It will typically be shorter than 3000 words (maybe 1500 words). Quality is more important than quantity.

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