Reference no: EM133668893

Assessment:

Recognise advanced knowledge and skills required in written, oral, and interpersonal communication to address complex business problems;
Apply professional business writing and oral communication skills to effectively inform or persuade a target audience;
Deliver effective presentations to transmit knowledge, skills, and ideas to both specialist and non-specialist audiences and achieve business objectives;
Critically analyse communication challenges faced by organisations by applying established theories to develop innovative strategies to address them; and
Apply autonomous thinking to reflect on good practices in workplace communication in different organisational contexts.

The following resources are provided to support you with Assessment One and Assessment Two.
Assessment One and Two Video Description (Videos)
Assessment One and Assessment Two Description (this document)
The assessment one and two process diagram.
Designated workshop activities
Student Assessment Guide 2023
Your workshop leader or the Unit Coordinator (Ask your questions early)

Requirements: Both Assessment One and Assessment Two are based upon the following case study. The following information outlines the case study and the specific requirements for Assessment One and Assessment Two.

The Case: You are a communication consultant. You were asked by Mr. Alex Rex, the CEO of Peterson and Sons, PTY, to review the internal MEDIATED communication processes within the business. Peterson and Sons, PTY, is a small manufacturing business producing widgets for ebikes. When Mr. Rex briefed you, he stated that there were no problems within the manufacturing plant. However, he felt that the internal MEDIATED communication within the head office was problematic. The head office consists of the executive team, a marketing department, a sales department, and a small HRM group. Having conducted a communication audit, you have identified that there are two main problems or challenges with the internal MEDIATED business communication within the head office.

Your Role: In your capacity as a communication consultant hired by Mr. Alex Rex, your responsibility is to identify two specific problems or challenges and propose considered and actioned recommendations/solutions to these challenges. Based upon the identified problems or challenges and recommendations you will prepare and record a video. This video will be shared with all employees within the head office.

Other: For this assessment, you will need to think about two potential problems or challenges that small nationally based organisations face in terms of internal MEDIATED communication. Please reflect on what you have learned about MEDIATED communication in this unit. As a further note, please remember that MEDIATED interaction takes place on many levels from interpersonal (person to person), to small group (meetings), to organisational (inter-departmental). You will not be able to focus on all levels, so make sure you keep your focus narrowed.

The problem that you address must show sophistication of knowledge and logic of thought. Simply identifying that organisational members do not speak to one another or use poorly written email is not a sophisticated approach to this assessment. Similarly, focusing upon intercultural interaction is not logical given the focus of the case study on MEDIATED communication.

The recommendations must be sophisticated and logical. Sophisticated recommendations will clearly draw upon accepted and credible communication principals, concepts and theories relating to MEDIATED internal business communication. The recommendations are logical in that they are relevant to the identified problems or challenges and supported by credible evidence.

Assessment One: To accomplish this task, you first need to write up an annotated bibliography. Writing an annotated bibliography is an important first step because the annotated bibliography will help you find the evidence for your presentation. You must pick THREE articles from journals listed on the Required Journal List (RJL--you will find this document in the Assessment Tile in Moodle). You must ONLY use articles from journals listed on the RJL. Using articles from the RJL will ensure that you are using credible and relevant information to support your response to the case. Failure to do so will impact your mark for this part of the assessment. Please make sure you paraphrase. Do not directly copy information from the journal article abstract. Points will be deducted for Annotated Bibliographies with a Turnitin overlap score of 20% or higher. You must include a reference list (APA 7th Edition). Each entry should be between 500 words in length (1500 max. length).

For each article in your annotated bibliography, you will provide an overview of the topical focus of this article, and discuss how the topical focus of the article relates to the specific case study?

provide a SPECIFIC and LOGICAL explanation of how you will use the information from this article into your presentation (This article will be used in this presentation to [e.g., define, illustrate, demonstrate, support).

Ask yourself: Am I going to define a principal, concept, or theory? Am I going to illustrate a particular process? Am I going to demonstrate how to do something? Am I going to support a claim based upon communication research findings?
If you plan on using a quotation or paraphrased information from the article, please include your quotation or paraphrased information within the bibliography.
You must include a reference list (separate page) at the end of your bibliography (APA 7th edition).
Other: It is recommended that each entry consists of two paragraphs-the overview of the topical focus of the article and the explanation of how the article will fit in to your presentation.

The following resources will assist you with Assessment One
Assessment One (The Annotated Bibliography) - Template (Hardcopy and Online versions available)
Required Journal List
A General Introduction to Writing and Responding to a Case Study (Video)
Designated workshop activities
Marking Criteria Assessment One -- Annotated Bibliography
Your workshop leader or the Unit Coordinator (Ask your questions early)

Assessment Two: Part One: The next part of your task is the SLSO. The SLSO is an outline of the information (including referenced information and reference list) contained within the presentation. Having developed this document, you can then use it to develop your speaking notes. There are some examples of SLSOs on Moodle (please see the Assessment Tile).

References: The SLSO must include the 5 academic journal references from journals listed on the required journal list (RJL).

Assessment Two: Part Two: Having developed your SLSO you can then start on your video presentation. The video presentation must include no more than five PowerPoint slides (excluding the presentation title slide and the reference slide(s)) and an image of the person who is speaking.

References: The presentation must include the five (5) academic references you included in your SLSO (Within your presentation you must orally cite your references and include a reference list at the end of you PowerPoint Slides (APA 7th Edition).