Reference no: EM132372134

Purpose
The purpose of this assignment is for you to think critically about the importance of innovation throughout business life on a global scale.

Selected company is GOOGLE

Overview
You will have read in your textbook that Hill addressed the concept of innovation as it relates to global business. He discussed three principles of innovation that have to do with economic growth, the need for a market economy, and the necessity of property ownership.

Action Items

Identify a company that you feel is innovative or began as an innovative endeavor.

This can be any company that you know about, one that you work for or have worked for, or one that you research to become familiar with.

Note: You must know or have learned enough about the company and its history of innovation or current innovative practices to write about it in this brief and the Follow Up: Innovation Business Brief.

4. Prepare a 2-page brief about innovation with respect to this company:
• Describe how this company is innovative or began as an innovative endeavor.
• Suggest what innovation you would now propose for the company and explain your rationale for the proposal you make.
• Describe the implications your proposal would have internationally.

5. Support your work with references to your readings.

Write in APA style