Critical thinking: introducing a product to the market

Reference no: EM13137060

Critical Thinking: Introducing a Product to the Market (85 points)

Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

a. The overall strategy
b. Characteristics of the target market
c. Why that target market is attractive
d. The positioning strategy

Reference no: EM13137060

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