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If you think you need information about Apple Inc. and its operations not included in the case to formulate your Strategy question answers, state the assumptions you've made at the start of your answer.
Information about the company after the time frame of this case (February 2014) is not relevant to the questions below and should not influence your analysis or recommendations.
Part 1
Systematically analyse Apple Inc.'s resources and capabilities using the most appropriate framework of your choice. Draw from this analysis to describe what you think are the company's five most critical sources of competitive advantage/disadvantage/parity.
Part 2
Which of Porter's generic strategies best characterises Apple Inc. at the start of this case? What generic strategy would you recommend to them for the future?
Prepare a persuasive summary of the reasons for your choice using information from your Part 1 analysis. Discuss cost and differentiation in your response, regardless of your choice of strategy. Finally, describe the best two actions Apple Inc. can take to advance the generic strategy you recommend.
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