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Critical reflection of advertising ethics of patanjali

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Reference no: EM132160976

Assignment - Disruptive Innovation

The case report is a critical reflection of Advertising Ethics (See articles on LMS for ethics) of the Patanjali Ayurved brand. Patanjali Limited founded by Acharya Balakrishna and yoga guru Baba Ramdev. It started the journey as a small pharmacy in 1997, then expanded its business as a public limited company in 2007 by distributing a broad portfolio of FMCG products with over 50 categories. The products are currently available in 15000 exclusive outlets; 3000 healthcare centre; 177000 retail outlets and its website, e-commerce sites (i.e. Big Basket, Amazon). The company policy states, "Keeping Nationalism, Ayurved and Yoga as our pillars, we are committed to creating a healthier society and country. To raise the pride and glory of the world, we are geared up to serve people by bringing the blessings of nature into their lives. With sheer dedication, scientific approach, astute planning and realism, we are poised to write a new success story for the world."

However, due to the misleading product advertising, Patanjali has continuously experienced the investigation from the authorities such as the Food Safety and Standards Authority of India (FSSAI), Consumer Complaint Council (CCC) as well as the Advertising Standards Council of India (ASCI) (Maheshwari & Sharma 2017). Moreover, the ambiguous and misrepresentative advertisements of Patanjali's products, including hair-care, toothpaste, washing powder and dishing wash, has been received multiple warnings and considering the volition of advertisement's code of conduct in the year of 2016-2017. As a result, 25 Patanjali's ads have been officially forbidden due to the unethical advertising practice. Thus, the image of Patanjali, which is contributed for a long time, is gradually losing due to the wrong promotion strategy of this company.

The report can be based on desk research, secondary research and primary research (i.e. ethnographic and netnographic observation only). Your first task is to provide a critical review of ethical practice of Patanjali Ayurved brand. Your critical review is based on synthesizing readings from peer-reviewed academic journals, relevant databases, industry and government reports, websites and newspaper articles. Your second task is to analyse consumer insights about this brand and requires you to gather observational findings. Below is the outline for the case report:

Sections -

1. Cover Page: Include Title, Student Names, Date of Submission

2. Executive Summary: Keep your main points in mind as you write the summary. You do not need to include every point in the summary, but ensure that the major ideas are covered succinctly [words are not counted from this section].

3. Introduction: Current Situation Analysis of Patanjali Ayurved brand and pertinent Background including a synopsis of the relevant information from ethical business practice.

4. Body:

a. Key advertising issues/Goals/Problems

b. Data Analysis (analysis in appendix and summary info in body)

5. Critical Analysis/Recommendations: It is important that all guesstimates or creative ideas be founded upon some economic rationale. If you are not confident in your ability to do so... PLEASE FEEL FREE TO DISCUSS "HOW TO" as a team with the lecturer or course coordinator well in advance of your case report submission.

6. Conclusion

7. Presentation and Appendices.

Verified Expert

Business innovation is necessary for every organization that leads to change in the business and gains an opportunity for growth. There are disruptive advertisements that are observed in Patanjali company. The key issues are discussed as the advertisements are misleading and does not satisfy the claims that has been promised by the company. There is a critical approach that is shows the customer insight and the feedback of customers while using Patanjali products. The report consists the key issues of advertisement and customer satisfaction.

Reference no: EM132160976

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Critical reflection of advertising ethics of patanjali : Assignment- Disruptive Innovation. The case report is critical reflection of Advertising Ethics (See articles on LMS for ethics) of the Patanjali Ayurved brand
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Reviews

len2160976

11/5/2018 11:56:07 PM

There’s no topic as such, But you can give it any topic. Depending upon the context like I was giving it disruptive innovation and Patanjali. Your professors will read the page and they’ll get it. Use 15 good journal articles Please. As this is my final assessment. I need 35 out of 40 for distinction. Assignments are to be submitted as a single Word file document. Attention should be paid to grammar, writing style, and correct referencing (use Harvard Referencing Style).

len2160976

11/5/2018 11:56:01 PM

All charts, financials, visuals, and other related items are to be included in the Appendix. All students must submit their reports through turnitin using the link on LMS. No extension will be granted. Late essays will incur a 10% penalty per 24-hour period that they are late. Penalty does not apply in cases in which an application for disruption is made and approved. If the revised extended deadline is not met, late penalty applies.

len2160976

11/5/2018 11:55:55 PM

Excellent application of concepts, themes and tools introduced in the subject where appropriate. The case report is comprehensive with all important aspect covered. The case demonstrates an excellent understanding of Patanjali Ayurved brand's business errors and pitfalls (including ii constraints). Assumptions and suggestions arc well thought-out and realistic and some proposals might be creative to address Patanjali Ayurved brand's business constraints. Arguments flow logically, supported by a seamless collation on the case. Formal presentation is professional.

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