Critical of individualized segmentation approaches

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Reference no: EM13808064

Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns.

They argue that technology had made it far too easy to track buyer behavior and personal information.
Marketers counter that individualized segmentation can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks.
Where do you stand on the issue?
What are the benefits and risks associated with individualized segmentation?

Reference no: EM13808064

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