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Critical issues facing affiliate marketers

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Reference no: EM132313759

Course: Marketing Strategy.

Critical Issues Facing Affiliate Marketers

Affiliate Marketing - "Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts" (Wikipedia).

Affiliate marketing is a thriving business with almost 20% of all online transactions originating through a publisher link. This channel surpasses email and rivals paid search in terms of generated online sales volumes. 

Please discuss this method of marketing and discuss the problems a company may face when utilizing affiliates to market their product/s.  Example?

Please apply concepts from "Learning Objective's" 1, 3, and 5:

1. Integrate the knowledge gained in previous and parallel courses

3. Gain expertise in applying these concepts, frameworks, and techniques to:

- understand, attract, and retain valuable customers,

- formulate segmentation and focus strategies,

- identify and exploit growth opportunities,

- position the business to achieve an advantage over competitors

- align the organizations to changing market conditions

5. Advance your analytical, communication, and collaboration skills important in the real world of marketing

Requirements

Please support your claims with evidence (I want facts, not opinions).

Reference no: EM132313759

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