Reference no: EM131171

PARTS: 1. Student is to imagine that they work for a real-life company that has international operations. Their board of directors asked them to prepare a report on the international strategies employed by their company and explain why these particular strategies were used

2. The task is to pick ONE academic international business theory and critically evaluate it using the empirical data from the first part of the report. They should consider whether the international strategies described in the first part of the report can be adequately explained by their chosen theory.

The main thrust is to analyse the strategic challenge,and not to merely describe strategies that firm use.student must demonstrate an understanding of why their chosen company adopt particular strategy and how these strategies help the company address the challenges in their business environment. The company chosen should be an interesting one,a popular one such as car industry,telecommunications.

PART 2: - A critical evaluation of ONE international business theory based on the data from part

1. Potential theories that groups can use:

1.Barlett and Ghoshal's generic strategies framework

2.The Uppsala stages model

3.Life Cycle theory

4.The new institutional theory This section should provide a very brief overview of the theory and critically discuss whether the data from the part 1 of the report supports or challenges it,in what ways and what this means for the viability of the theory. ORGANISATION OF THE REPORT Report should be succinct and clear,headings and subheadings should be clear.