Critical evaluation and analysis of the GM Holden Limited

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Reference no: EM132395605 , Length: word count:2000

Assignment -

This assessment has a maximum 2000 word limit and will be structured in the following manner - Introduction, Current Situation, Proposal, Conclusions, Recommendations, References, and Appendices.

Scenario - You have been contracted by the major shareholders at General Motors (USA) to provide an accurate and current analysis of their Holden subsidiary. You must provide a plan for Holden that focuses on the development of a new venture. The proposed venture must create rapid revenue growth and this venture must have synergies with GM's core competencies.

Your report will briefly analyse competitors/the market to identify an opportunity, then it will explain how this venture will be established (type of Corporate Venturing), the expected impact it will have on the overall organisation, and an analysis of foreseeable problems, as well as.

Reference no: EM132395605

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