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Critical elements to innovation and new product creation

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Reference no: EM133036441

New products are critical to the success and growth of all of companies. Yet companies struggle with creating new products that actually make money. Diana Kander and others argue that companies fail because their approach to innovation is focused too much on Planning (the business plan) rather than just "let 100 flowers blossom." outline what you believe are the critical elements to innovation and new product creation. Summarize your opinion with two links to related articles.

Reference no: EM133036441

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