Reference no: EM131735175

QUESTION 1.

Research, as a general concept, is the process of gathering information to learn about something that is not fully known. Nearly everyone engages in some form of research. For marketers research is not only used for the purpose of learning, it is also a critical component needed to make good decisions.

a) What are the different methods used for conducting a primary research? Explain.

b) Analyze the challenges faced while conducting market research in other nations?

QUESTION 2.

Culture is the invisible bond which ties people together. our cultural values and beliefs manifest themselves through our lifestyle. the importance of culture lies in its close association with the ways of thinking and living. differences in culture have led to diversity in the people from different parts of the world.

a) List out the components of culture. Discuss any three components in details.

b) Hofstede framework compares cultures along five dimensions, Explain.

QUESTION 3

The EU operates through a system of supranational institutions and intergovernmental-negotiated decisions by the member states. The EU has developed a single market through a standardized system of laws that apply in all members states.

a) what are the four Copenhagen criteria that future EU members must satisfy?

b) Critical evaluate the NAFTA effects.

QUESTION 4

It is vital that detailed information on the target market is obtained so that marketing decision making can be accurate. there are various other internal and external factors which determine the major opportunities and risks involved in the new market environment. one could also take into account the value of the nations market, any tariffs or quotas in operation and similar opportunities or threats to new entrants.

a) Mentioned in detail, the steps involved in screening markets and sites with respects to tourism sector in UAE. also discuss the market potencial indicators when considering exporting to emerging markets.