Critical assessment of a market opportunity

Assignment Help Business Management

Reference no: EM132552275 , Length: word count:3000

MAR015-6 Entrepreneurship and Small Business Management - Majan University College

Assignment - Business Plan

Learning outcome 1: Demonstrate the following knowledge and understanding

Demonstrate a critical understanding of the entrepreneurial character, start-up strategies, growth strategies and business planning.

Learning outcome 2: Demonstrate the following skills and abilities

Formulate and produce a comprehensive viable business plan following a critical assessment of a market opportunity, using creativity, innovation, and an understanding of financial resource implications.

Assignment

You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a plan for an existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format.

Specimen plans are readily available on the internet. However, be warned, do not copy the contents of on-line plans. Turnitin will reveal this and it is an academic offence which will automatically cause you to fail the assessment.

Marks will be awarded for the thoroughness of the plan, not for the profit-making potential of the business idea. A good plan that proves the idea to be unviable can receive full marks. A profit projection, breakeven calculation, monthly cash flow forecast, and balance sheet are required only for the first year. You must provide details of the assumptions on which these are based.

The unit leader evaluates reports based on the following criteria:
• Clarity, consistency and originality of value proposition(s)
• Clear, identification of target market segment(s)
• Comprehensiveness of market and competitor analysis
• Consistency/originality of core marketing and entry and/or growth strategies
• Comprehensiveness and accuracy of financial projections
• Comprehensive identification of resources required and financing
• Identification of material risks and their mitigation
• Realism and practicality of plan
• Overall presentation

Attachment:- Entrepreneurship and Small Business Management.rar

Reference no: EM132552275

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