Reference no: EM132333908
Assessment: Report
Task: To present a critical analysis of the role of social marketing in society. Specifically, your discussion of the topic should address the following points:
• Define social marketing, and explain how social marketing contrasts with commercial marketing.
• Discuss how law and education fit within the social marketing framework.
• Discuss why the use of upstream interventions in social marketing is debated.
The first module of the study guide and related material provides a basis to address this assessment task. However, you will need to undertake your own investigation of the topic, critically evaluate the key issues that you identify, and reach your own conclusions. This requires that you read widely and consider the sometimes conflicting viewpoints presented. Use examples to illustrate and provide context to your discussion.
Length: 2000 words
Format: refer to the assessment preparation guidelines section
Reference Articles:
1: From the 4Ps to COM-SM: reconfiguring the social marketing mix by Alan Tapp Fiona Spotswood
2: Regulation, public health and social marketing: a behaviour change trinity by Janet Hoek Sandra C. Jones
3: The critical contribution of social marketing: Theory and application by Gerard Hastings and Michael Saren
4: Applying Commercial Marketing Theory to Social Marketing: A Tale of 4Ps (and a B) BY MATTHEW WOOD
5: The life trajectory of social marketing Some implications by Alan R. Andreasen
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