Critical analysis of a range of relevant literature

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Reference no: EM133027213 , Length: word count:3500

Question: You are required to research a UK-based organisation that is international, multinational or transnational. You are to provide a brief overview of its history and its products/services. You are then to critically analyse the literature relating to current and future global market/economic trends and then evaluate how these trends do and will impact your chosen organisation. You are to provide recommendations, based upon a discussion of change, culture and innovation techniques, of how your chosen organisation can continue to compete globally.

Assessment Essay - 3,500 words

You are required to submit an essay, based upon your essay plan.

Overview of organisation - including a brief history and key products/services. Correct assessment of the type of global organisation.

Critical analysis of a range of relevant literature which evaluates current and future global market/economic trends.

Critical evaluation of the impact of these trends on the chosen organisation.

Detailed recommendations, utilising theories of change, culture and innovation, of how the chosen organisation can continue to compete globally.

Accurate UHI Harvard referencing from a range of reputable resources. Consistency of presentation and academic writing.

Reference no: EM133027213

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