Critical analysis and evaluation of the strategies

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Reference no: EM132061950

Case Study: Bringing External Innovation inside - evidence from Multinational Corporations (MNCs)

Introduction:

This individual assignment will be assessed by means of a 3,000 maximum word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the any Global Industry you are familiar with. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:

1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies.

2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organizations.

3. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to its global business environment.

4. Critically evaluate and monitor the business mission, objectives and policies of international organisations.

5. Use critical reflective skills to reflect on the impact of their understanding on the problem solving process.

Task

Your task is to carry out a critical analysis and evaluation of the strategies adopted by Multinational Corporations (MNCs) operating in an industry and country of your choice, using information available to the public e.g. company annual reports in pdf and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.

Your assignment should be presented in a business report format and should be 3,000 words maximum (excluding executive summary/abstract, references and relevant appendices). The report should include a title page and abstract and be fully and consistently referenced, using Harvard Referencing style. You must submit an electronic version of the report Online via the University's Assignment Space - this should be clearly labelled with your name, your course and the name of the case study.

It is recommended that you research information to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.

Multinational Corporations & How they Bring External Innovation Inside

Open innovation is about combining internal and external resources and acting on the opportunities this creates. More and more MNCs prove this to be a strong value proposition and cannot afford to lose out on the opportunities created by this combination. Open innovation has the ability to create long term advantages in management or organizational innovation rather than just product or service innovation. Once a MNC gets ahead of its competitors and becomes the preferred partner of choice within its industry, this often turns out to be a longer term advantage. It is hard for competitors to copy and thus neutralize the benefits that open innovation leadership can bring.

Read the Annual Reports of a MNC operating in an industry and country of your choice; and carry out appropriate analyses of the global corporate strategies adopted by the MNC and its closest competitors, in response to the questions below. You are encouraged to use relevant data/information from company websites.

Question One: External Innovation and Competitiveness

Briefly distinguish between ‘Open' and ‘Closed' Innovation. Using information from the most recent Annual Report of the MNC of your choice, critically evaluate the impact of ‘factor endowment', ‘related and supporting industries', ‘demand conditions', ‘strategy, structure, and rivalry', ‘government', and ‘chance' on the MNC's approach to external innovation and competition.

Question Two: Convergence, Diversity and Competitiveness

Critically assess the merits and demerits of adopting a ‘global convergence perspective' or an ‘international diversity perspective'. Which of these two perspectives would you recommend that your chosen MNC should adopt in order to maximise its corporate profitability through low-cost leadership or product differentiation - and why?

Question Three: Corporate Governance, Profitability and Social Responsibility

Using your understanding of ‘corporate governance', ‘corporate profitability' and ‘corporate social responsibility', critically evaluate the ability of the CEO and Senior management team in your chosen MNC's to simultaneously achieve corporate profitability and corporate social responsibility objectives crucial for the MNC's survival and growth.

Question Four: Personal reflections on learning

In 300-350 words reflect on the impact of this assessment on your understanding of the Multinational corporations (MNCs) operating in the industry and country of your choice, highlighting the key benefits and limitations of external innovation, global convergence, international diversity and the role of Senior management and leadership, in creating a culture for sustaining corporate profitability.

Verified Expert

In the current assignment, the global corporate strategies that have been implemented by The Coca Cola Company has been explored. Furthermore, the various innovations that have been introduced by The Coca Cola Company, over the years have been discussed as well. The corporate social responsibilities that are followed by The Coca Cola Company has been discussed as well.

Reference no: EM132061950

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Reviews

inf2061950

8/23/2018 3:03:15 AM

Whenever I need help for school I only assign my work to Experts Mind, as they always gave me Plagiarism free solution always. If I would have any query they always sort it out.

inf2061950

8/11/2018 2:57:43 AM

Please choose coca cola as a final company.Please describe more on the company's action and elaborate it with the theories please find the notes and use some of the materials in the work. 29648294_1GCS New Notes.zip

len2061950

7/23/2018 12:09:58 AM

Methodology • the use of relevant evidence, from material provided and personal research to support any statements made • the appropriateness of the methods used and theoretical models and frameworks applied • the breadth and depth of research undertaken Evaluation of data • the ability to make sound recommendations or conclusions arising from the analysis • the soundness of arguments put forward Presentation • the summary of arguments • report layout and format • use of illustrative material and evidence to support arguments • the appropriateness of length • the quantity and accuracy of referencing

len2061950

7/23/2018 12:09:48 AM

In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather then describing ‘what’. The assignment will be assessed and moderated by two members of staff in accordance with the marks allocated to each of the questions detailed below. Academic Rigour • your ability to isolate the key strategic issues • the coherence and depth of the analysis of those issues • the ability to analyse the strategy context within which companies operates • the ability to critically review and evaluate strategic decisions made by companies

len2061950

7/23/2018 12:09:41 AM

harvard business referencing at least 20 academic references let me know what MNC you choose before starting to work Must read annual report and all information on the company Need to be practical and explain the real case, not just using theories

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