Criteria for effective segmentation

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Reference no: EM13855859

Segmentation, Target Marketing and Positioning: In one to two pages describe your segmentation approach and target market(s) in detail. List and describe each segment. Evaluate each segment based on the four "Criteria for Effective Segmentation" in the reading for this week. Last, write a positioning statement for your product or service.

Product: Nike Fuelband

Is the segment of sufficient size to warrent investing in a unique value creating strategy for that segment as a target market?

Is the segiment readily identifiable and can it be measured?

Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?

Can the segment be reached ( both in terms of communication and physical product) in order to deliver the value of the product and subsequently can it be effectively and efficiently managed?

Reference no: EM13855859

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