Reference no: EM133807327 , Length: word count:2500
Project Report
Compare and contrast PR responses to contemporary cases of crisis handling and reputation management.
Construct a set of guidelines for effective crisis handling in a contemporary media and social context.
Details about the above brands/companies are communicated in the Company Meetings (4 and 11 August). For more details please see the BREO page - Announcements.
With reference to a live project company (one business from the live project list), please undertake the following tasks:
Outline at least one reputation management issue of the company.
How do you think the company could respond to that issue in its approach to brand communications?
Provide a critical analysis.
Based on your findings above outline a set of practical and measurable guidelines (including at least 5 KPIs you identified that are specific for the company) including 3 relevant points on how to manage the company's approach to climate change (using brand communications and reputation management concepts) going forward Let professional writers elevate your assignment!! Order Now!
Do not describe or outline the theories or theoretical models in the marketing plan. The plan is addressed to marketing top executives who supposedly are familiar with them.
Apply the theories/theoretical models (i.e. use them in the given context of the live project companies)
Theories and models you can apply, including those studied in the previous units:
Communication Models
VUCA Model
The PITCH Model
Situational Crisis Communication Theory (SCCT)
Horizon Scanning
Stakeholder Theory
Models of story telling.
Triple Bottom Line (TBL)
Geert Hofstede's cultural dimensions
Management frameworks (e.g. SWOT, PESTLE).
Your report is expected to use the following online resources:
Companies websites:
Trixski
Be Etiquette
JuiceyFit
Companies social media profiles
Online (freeware) analytics:
Your report is expected to identify specific marketing elements of the live project companies such as:
Relevant samples of social media content (such as photos, screenshots of videos, users comments etc.
Critical analysis and discussion of the live project companies Social Media and Web content.
Include relevant KPIs such as: Reach, Online customer reviews, Volume of mentions, Volume of Negative Mentions, Engagement rate, Likes, Comments, Avg. engagement per post, Avg likes per post, Avg comments per post, Avg post per day, Webiste total visits, Bounce rate, Pages per visit, Avg Visit duration etc.
In report writing, as in all functional writing, there are three basic rules (the A.B.C.)
Accuracy
Brevity (conciseness)
Clarity
Effective reports demand logical thinking and presentation, coupled with a thorough, planned investigation.
Every statement should be backed by official statistics/ published research.