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Creme new alcoholic irish luxury liquor brand

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Question

You are the marketing manager for Celtic Chocolate Creme a new alcoholic Irish luxury liquor brand. You are considering launching your product in Singapore but have determined you need to first conduct a cultural analysis. Explain in detail the Five Elements of Culture and how each might impact your decision making for launching your brand in Singapore. Give reasons for your answer.

Reference no: EM133340342

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