Credible business publication on innovation in marketplace

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Reference no: EM133296673

Assignment:

1. Innovation is the lifeline of the business. Find an article from a credible business publication (WSJ or similar) on innovation in the marketplace. What market forces led to this new innovation and what need does it serve? From another article, did you see evidence that illustrated a staid or non-innovative company?

2. Describe how your brand or one that is familiar to you possesses human qualities as identified in the Marketing 4.0 Kotler book and Podcast. What can you recommend to make that brand more human?

Reference no: EM133296673

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