Creativity and strategic innovation management

Assignment Help Business Management
Reference no: EM132830799

Required textbook for this course is Goodman, M., & Dingli,S. (2017). 

Creativity and strategic innovation management: Directions for future value in changing times (2nd ed.). Routledge ISBN: 978-1138675100

Reading: Goodman & Dingli (2nd ed.). 

  • Chapter 4: Business Creativity
  • Chapter 5: Applied Business Creativity

Please analyze the Business Creativity (Chapter 4) and Applied Business Creativity (Chapter 5) and provide your understanding about the following: 

(1) How would you explain what creativity is to a fellow student or work colleague? 

(2) What are some of the contextual factors affecting personal creativity? 

(3) What is the left-brain and right-brain thinking model?

Reference no: EM132830799

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